--- title: "Content curation: a burger with mold, elevator pitches and a lot of live streaming on 2020 trends" description: AP | Portugal Tech Language Solutions’ content curation not only aims to disseminate knowledge; by embracing this important role, we also take the selection of the best and most valid content in multiple areas very seriously. image: https://blog.apportugal.com/hubfs/content%20curation%20ap%20portugal.jpg --- - [PT](https://blog.apportugal.com/pt?hsLang=en-gb) - [EN](https://blog.apportugal.com/en) - [ES](https://blog.apportugal.com/es?hsLang=en-gb) - [FR](https://blog.apportugal.com/fr?hsLang=en-gb) [![Logotipo-AP-Portugal-Fundos-Escuros](https://blog.apportugal.com/hs-fs/hubfs/Logotipo-AP-Portugal-Fundos-Escuros.png?width=200&height=160&name=Logotipo-AP-Portugal-Fundos-Escuros.png "Logotipo-AP-Portugal-Fundos-Escuros")](https://go.apportugal.com/en/) [Visit our Website](https://go.apportugal.com/en/) [Technology, Management and Marketing](https://blog.apportugal.com/en/tag/technology-management-and-marketing) [Content Curation](https://blog.apportugal.com/en/tag/content-curation) # Content curation: a burger with mold, elevator pitches and a lot of live streaming on 2020 trends By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) [Back To Main Blog](https://blog.apportugal.com/en) ![](https://blog.apportugal.com/hs-fs/hubfs/logomarca_square.png?height=100&name=logomarca_square.png) ###### AP | PORTUGAL AP | Portugal Tech Language Solutions’ content curation not only aims to disseminate knowledge; by embracing this important role, we also take the selection of the best and most valid content in multiple areas very seriously. First up, this week, Burger King, the multinational chain of hamburger fast food restaurants, was the protagonist of the ad that everyone has been talking about. The ad shows a burger with mold. That's right, a mouldy burger. Don't miss this video:     Even in a fast-moving world, there are some things that never change. One of them is the conviction that localizing content is not just advisable, it's an obligation. A procedure that also applies in the B2B universe. "If you thought that going global with your B2B products or services may not be as localization-intensive as what a B2C business is, it's time to think again," [says Wordbee in a blog post](https://www.wordbee.com/blog/localization-industry/global-markets-and-mother-tongues/), emphasizing that it's time to admit that only translating your content into English is not enough.   ![content curation ap portugal tech language solutions](https://blog.apportugal.com/hs-fs/hubfs/content%20curation%20ap%20portugal%20tech%20language%20solutions.jpg?width=800&name=content%20curation%20ap%20portugal%20tech%20language%20solutions.jpg)   Have you ever heard of a "sales pitch"? Does the concept sound strange to you? Some people also call it an "elevator pitch", and the concept is very simple: you should be able to tell the story to a prospective customer within the time span of an elevator ride -- approximately thirty seconds to two minutes. [The concept is explained in this post written by Gabe Larsen and published by HubSpot, digital marketing experts.](https://blog.hubspot.com/sales/sales-pitch-examples?utm_campaign=Sales%20Blog%20-%20Daily%20Manual%20Emails&utm_source=hs_email&utm_medium=email&utm_content=83296784)     Video and 2020 are two big buzzwords that pop up in several articles that point towards a single idea: if content is king, video is the king of the content. We totally agree, and we add another important element: live streaming. [For this, we recommend this post on Thinkific’s blog](https://www.thinkific.com/blog/engage-your-audience-youtube-live/). **By the way, check this out:** - Including a video in your email marketing increases CTR (click-through rate) by 63% ([Social Media Today](https://www.socialmediatoday.com/news/12-video-statistics-to-guide-your-2020-online-marketing-strategy-infograph/562271/)) - Video on social media generates 1200% more shares than text and images ([Social Media Today](https://www.socialmediatoday.com/news/12-video-statistics-to-guide-your-2020-online-marketing-strategy-infograph/562271/)) - 78% of people watch online videos every week, and 55% view online videos every day ([HubSpot](https://blog.hubspot.com/marketing/video-marketing?__hstc=4273004.6dca435f45a79c9564fcaa51da776d0c.1547689825317.1547689825317.1547696706583.2&__hssc=4273004.1.1547696706583&__hsfp=2440387509))   Last but not the least, a post recommended by [Mário Júnior,  CEO of AP | Portugal Tech Language Solutions](http://linkedin.com/in/mário-júnior-6a5a3811): "Buyers have changed, too. Ten years ago, businesses won because they sold a product 10 times better than the competition. Today, businesses win and lose because of their customer experience". Read here: **[Welcome to The New Decade of Marketing](https://blog.hubspot.com/marketing/new-decade-of-marketing?utm_campaign=Marketing%20Blog%20-%20Daily%20Emails&utm_source=hs_email&utm_medium=email&utm_content=83430385)**   **ABOUT US** [**AP | PORTUGAL Tech Language Solutions**](https://www.apportugal.com/) is a Portuguese translation company certified by the [**ISO 17100 International Quality Standard**](https://www.apportugal.com/quality/standard-iso-17100/)**.** The company offers a wide range of language services, which include translation (TEP), post-editing machine translation (PEMT), transcription, desktop publishing and subtitling, voice talent, software and website localisation technology, SEO and consulting. It invests enthusiastically in the development of [**partnerships and cooperation**](https://tech.apportugal.com/vendor-friendly-partnership-programme-for-companies-locworld-portugal?hsLang=en-gb) anywhere in the world where your organization may need a [**partner**](https://tech.apportugal.com/vendor-friendly-partnership-programme?hsLang=en-gb) for the African, Brazilian and European Portuguese language. ***You can also follow us on social media [Facebook](https://pt-pt.facebook.com/apportugal.pt/), [Twitter](https://twitter.com/APPORTUGAL) and [Instagram](https://www.instagram.com/ap.portugal/).*** [Previous Post](https://blog.apportugal.com/en/content-curation-content-marketing-and-the-e-book-advantage?hsLang=en-gb) [Next Post](https://blog.apportugal.com/en/books-on-localisation-newsjacking-and-buyer-personas-on-social-media-take-a-peek?hsLang=en-gb) ### Related Articles: [![Security in online meetings and conferences: check out Zoom's latest updates](https://blog.apportugal.com/hubfs/AP%20PORTUGAL%20parceiro%20Zoom-1.jpg)](https://blog.apportugal.com/en/security-in-online-meetings-and-conferences-check-out-zooms-latest-updates?hsLang=en-gb) [Technology, Management and Marketing](https://blog.apportugal.com/en/topic/technology-management-and-marketing?hsLang=en-gb) ##### [Security in online meetings and conferences: check out Zoom's latest updates](https://blog.apportugal.com/en/security-in-online-meetings-and-conferences-check-out-zooms-latest-updates?hsLang=en-gb) We have already stated that this is not the time to worry about technology, but the time... ### Related Articles: [![A Klopp video, useful apps, ](https://blog.apportugal.com/hubfs/Content%20curation%20ap%20portugal-1.jpg)](https://blog.apportugal.com/en/a-klopp-video-useful-apps-go-local-not-global-and-portuguese-vanity?hsLang=en-gb) [Technology, Management and Marketing](https://blog.apportugal.com/en/topic/technology-management-and-marketing?hsLang=en-gb) ##### [A Klopp video, useful apps, "go local, not global" and Portuguese vanity](https://blog.apportugal.com/en/a-klopp-video-useful-apps-go-local-not-global-and-portuguese-vanity?hsLang=en-gb) The truth is that in this "information era" knowing the difference between "more... ### Related Articles: [![Books on localisation, newsjacking and buyer personas on social media? 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Take a peek](https://blog.apportugal.com/en/books-on-localisation-newsjacking-and-buyer-personas-on-social-media-take-a-peek?hsLang=en-gb) The truth is that in this "information era" knowing the difference between "more... #### Comments ### Stay up to date ![Iso 17100](https://blog.apportugal.com/hs-fs/hubfs/Iso%2017100.png?width=300&name=Iso%2017100.png "Iso 17100") We are a Portuguese tech language solutions company certified by International Quality Standards ISO 17100, ISO 18587 and ISO 23155, powered by a team of specialised localization and communication professionals. ![address.svg](https://blog.apportugal.com/hubfs/awwal/address.svg "address.svg") Avenida da República,  n.º 6 – 1.º Esq.º 1050-191, Lisboa ![phone.svg](https://blog.apportugal.com/hubfs/awwal/phone.svg "phone.svg") +351 213 303 759 ![clock-1](https://blog.apportugal.com/hs-fs/hubfs/clock-1.png?width=30&name=clock-1.png "clock-1") Mon. - Fri.: 9h-13h | 14h-18h (GMT / WET) ![address.svg](https://blog.apportugal.com/hubfs/awwal/address.svg "address.svg") Rua Fonte Santa n.º 88, 4400-157, Vila Nova de Gaia, Porto ![phone.svg](https://blog.apportugal.com/hubfs/awwal/phone.svg "phone.svg") +351 220 945 855 ![clock-1](https://blog.apportugal.com/hs-fs/hubfs/clock-1.png?width=30&name=clock-1.png "clock-1") Mon. - Fri.: 9h-13h | 14h-18h  (GMT / WET) © 2019 All rights reserved. - - - - - ![](https://dc.ads.linkedin.com/collect/?pid=1129113&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://blog.apportugal.com/media-transcripts/9051521885/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://4506885.fs1.hubspotusercontent-na1.net/hubfs/4506885/Digital%20Localisation%20AP%20Portugal%20-%20Abia%20Digital_EN-1.mp4", "dateModified" : "2026-06-11T17:36:54.913Z", "duration" : "PT1M44.14S", "height" : 1080, "name" : "Digital Localisation AP Portugal - Abia Digital_EN-1", "thumbnailUrl" : "https://api-na1.hubspot.com/filemanager/api/v3/files/thumbnail-redirect/9051521885?portalId=4506885&size=medium", "uploadDate" : "2019-04-23T09:46:28.361Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org/", "@id" : "https://blog.apportugal.com/en/content-curation-a-burger-with-mold-elevator-pitches-and-a-lot-of-live-streaming-on-2020-trends#blogposting", "@type" : "BlogPosting", "author" : { "@id" : "https://www.linkedin.com/in/mario-junior-/", "@type" : "Person", "name" : "Mário Júnior" }, "dateModified" : "2020-03-06T12:17:00+00:00", "datePublished" : "2020-02-21T12:28:27+00:00", "description" : "AP | Portugal Tech Language Solutions’ content curation not only aims to disseminate knowledge; by embracing this important role, we also take the selection of the best and most valid content in multiple areas very seriously.", "headline" : "Content curation: a burger with mold, elevator pitches and a lot of live streaming on 2020 trends", "image" : "https://cdn2.hubspot.net/hubfs/4506885/content%20curation%20ap%20portugal.jpg", "keywords" : [ "" ], "mainEntityOfPage" : "https://blog.apportugal.com/en/content-curation-a-burger-with-mold-elevator-pitches-and-a-lot-of-live-streaming-on-2020-trends", "publisher" : { "@id" : "https://go.apportugal.com/#organization", "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://4506885.fs1.hubspotusercontent-na1.net/hubfs/4506885/Logotipo-AP-Portugal-Fundos-Claros%20(2)%20(1).png" }, "name" : "AP | PORTUGAL - Your Message. 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