The truth is that in this "information era" knowing the difference between "more knowledge" and "better knowledge" has become even more important.
The principle can be applied in the area of language and technological services, and it makes content curation a challenge which AP | PORTUGAL takes on with the same enthusiasm that we have had since our foundation, incorporating elements of the future into the present.
First up,
Hollywood veterans Michael Douglas and Danny DeVito became friends more than 50 years ago, over a joint they shared in 1967 as young actors and pot heads staring out over the Long Island Sound. Today, they’re chatting over Zoom about end-of-life planning, in a spot written directed by creative veteran Gerry Graf.
The two discuss the joys and miseries of being locked up at home. DeVito loves ordering in, while Douglas gripes about the government legalizing the “imprisonment” of parents—and not allowing social visits from the kids.
Fun virtual backgrounds for Zoom meetings
Video conferencing services are becoming hugely popular, as they allow you to virtually meet with others when in-person conversations aren't possible. For Zoom, this has led to the discovery of its virtual background feature.
The Virtual Background feature allows you to display an image or video as your background during a Zoom Meeting. This feature works best with a green screen and uniform lighting to allow Zoom to detect the difference between you and your background. You can upload your own images or videos as a virtual background.
What is SPIN Selling?
If you’re a B2B salesperson, you’ve probably heard about SPIN Sales. It’s one of the most well-known -- not to mention oldest -- selling systems. SPIN gives reps a research-backed framework for working and closing complex deals with extended sales processes.
Based on 12 years of research and 35,000 sales calls, SPIN selling is a sales strategy that comes from Neil Rackham's 1988 classic book, Spin Selling. In his book, Rackham argues that, in order to win larger consultative deals, salespeople must abandon traditional sales techniques in order to build value as a trusted advisor. To help you implement the most useful tips, aspects, and templates from SPIN Selling, HubSpot put together the following guide.
Webinar promotion tips
No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it. So what do you do to ensure people actually, you know ... show up?
It's really easy to create webinar content with only your end goals in mind -- that point you want to get across, or those things you want to talk about -- but that won't keep your audience engaged. Think carefully about who your audience is while crafting your webinar content. At the end of the day, your webinar is about building connections and relationships with your audience so they trust you that much more.
Turns out, there are at least 18 things you can do to get people aware of, excited about, and attending your next webinar. Here's a guide to making your next webinar a rousing success.
Last but not the least
An article recommended by Mário Júnior, CEO of AP | PORTUGAL Tech Language Solutions >> Portugal's adventure playground, where you'll forget about the pandemic. Scattered way out in the Atlantic Ocean, but part of Portugal, the Azores seems designed to escape a world in chaos. Almost as close to Boston as London, the nine islands have been left almost untouched by the pandemic. But it’s not just the limited spread and mandatory testing on entry that helps you feel as mentally separated from the rest of the world as you are geographically.
This text was not written by a native English speaker, but by a language lover. However, all our language services are always provided by native speakers.
ABOUT US
AP | PORTUGAL Tech Language Solutions is a Portuguese translation company certified by the ISO 17100 International Quality Standard. The company offers a wide range of language services, which include translation (TEP), post-editing machine translation (PEMT), transcription, desktop publishing and subtitling, voice talent, software and website localization technology, SEO and consulting. It invests enthusiastically in the development of partnerships and cooperation anywhere in the world where your organization may need a partner for the African, Brazilian and European Portuguese language.
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