AP | Portugal Tech Language Solutions' content curation not only aims to disseminate knowledge, by embracing this important role, we also take the selection of the best and most valid content in multiple areas very seriously.
Information remains a powerful weapon, even more, in the circumstances around the world these days.
Email etiquette for the youth of today
Prof Brittney Cooper from Rutgers University caused a small internet storm when she asked a simple question: “Why don’t modern college kids know how to send a formal letter/email?” She added that her students frequently email her simply saying “Hello.”
But do young people these days know how to send an email? Were things really that much better in the heyday when we all sat down in class and learned the difference between “yours faithfully” and “sincerely”?
The new Interprefy Select desktop app
Interprefy AG, the leading provider of real-time interpreting technology solutions and services, today announced the availability of its new Interprefy Select desktop app, allowing meeting and event organizers to add real-time interpreting to any meeting and event held on Zoom, GoToWebinar, Webex, and any other web conferencing, virtual events or live streaming platform.
“The new normal of connecting remotely offers an unprecedented opportunity for event organizers to attract a wider and more diverse audience. And for meeting organizers to democratize access to the conversation, by offering a truly multilingual experience, where everybody listens and speaks in a language they’re proficient in”, says Annett Polaszewski-Plath, Chief Executive Officer at Interprefy.
5 examples of online events
Up until recently, online events were considered a last resort for event professionals. The advent of the COVID-19 pandemic changed that nearly overnight when events professionals and businesses were left needing to pivot to online events or risk severe financial and brand set-back.
While no-one has come out unscathed, those who bit the bullet and embraced online events have not only mitigated some of the financial impacts of the pandemic, they’ve also managed to keep their brands top-of-mind with peers and consumers, and managed to set a new standard in digital experiences.
Interprefy handpicked 5 examples of world-class online events from 2020 to inspire you, as online (and hybrid) events planning becomes the norm.
Copywriting is like a call-to-action
Copywriting is one of the most critical elements of any and all forms of marketing and advertising. Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them.
Copywriting is like a call-to-action, but on a bigger scale: Copywriters are trying to get people to feel, think, or respond -- or, ideally, to Google the slogan or brand to learn more about the campaign.
But short and sweet isn't the only characteristic of good copywriting. Keep reading to learn more.
Last but not least
An article recommended by Mário Júnior, CEO of AP | PORTUGAL Tech Language Solutions >> Elon Musk’s journey from South African schoolboy to the world’s richest man, pushing the boundaries of space travel, has been one of the more extraordinary tales in the modern business world. Here’s how he got there.
This text was not written by a native English speaker, but by a language lover. However, all our language services are always provided by native speakers.
ABOUT US
AP | PORTUGAL Tech Language Solutions is a Portuguese translation company certified by the ISO 17100 International Quality Standard. The company offers a wide range of language services, which include translation (TEP), post-editing machine translation (PEMT), transcription, desktop publishing and subtitling, voice talent, software, and website localization technology, SEO, and consulting. It invests enthusiastically in the development of partnerships and cooperation anywhere in the world where your organization may need a partner for the African, Brazilian, and European Portuguese language.
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