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Topic: Digital Marketing

Inbound marketing Digital Marketing Technology, Management and Marketing

How to write a blog post to fit your inbound marketing strategy?
By AP | PORTUGAL on January 10, 2020

The starting point is clear: the entire digital marketing strategy is doomed to fail if doesn't consider blogging as a critical component to its success.

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Inbound marketing Digital Marketing Technology, Managment and Marketing

B2B or B2C? Two abbreviations that influence your digital content strategy
By AP | PORTUGAL on January 6, 2020

Is the digital marketing strategy the same in any business scenario? No, and that's why it influences the content to be included in your brand or organisation's strategy.

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Inbound marketing Digital Marketing Technology, Management and Marketing

Inbound and digital marketing with content: what you can gain
By AP | PORTUGAL on December 5, 2019

We can all agree: no inbound or digital marketing strategy can work without content marketing. One cannot exist without the other and alone they are doomed to fail. 

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Multilingual SEO Translation SEO Digital Marketing Content Localisation

SEO keywords for your company: how to choose them and how they work
By AP | PORTUGAL on November 28, 2019

Paying attention to multilingual SEO is a piece of advice you must have heard the moment you came across Search Engine Optimization. It's a great advice.

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Digital Marketing Technology, Management and Marketing

Digital marketing: so what does Google predict? Let's find out
By AP | PORTUGAL on November 25, 2019

The doubts have been cleared. That's right, consumers - whether we talk about products or services - have become dependent on increasingly accessible technology that makes information...

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Digital Marketing Technology, Management and Marketing

What types of content should I create for my digital strategy?
By AP | PORTUGAL on November 13, 2019

We've already defined digital marketing, listed the mistakes you should avoid and paid special attention to content marketing. We now turn to this question: what types of content should...

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Digital Marketing Technology, Management and Marketing

Does digital marketing work for all companies? The answer is yes
By AP | PORTUGAL on October 29, 2019

This question is the reason for us being here today: does digital marketing work for all companies? The answer is yes, but there are differences to consider

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Inbound marketing Digital Marketing Technology, Management and Marketing

Want more clicks? Seven tips and a piece of advice that you need to follow
By AP | PORTUGAL on October 11, 2019

When we begin our journey into digital marketing we only have one destination in mind; success. To achieve this happy ending there are endless theories and practices that will help your...

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Digital Marketing Technology, Managment and Marketing

Digital marketing? Six strategies to learn and 11 mistakes to avoid
By AP | PORTUGAL on September 20, 2019

Although it's true that digital marketing can be used as a means of expressing yourself online, it's also true that it is defined by the use of countless strategies and digital platforms...

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Multilingual SEO Inbound marketing Digital Marketing Technology, Managment and Marketing

Inbound and digital marketing: check out the differences
By AP | PORTUGAL on September 3, 2019

Inbound and digital marketing, these two concepts are on everyone's lips, almost to the point of becoming commonplace. Even so, they involve two slightly different strategies which, at...

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