---
title: Blog AP|PORTUGAL | Technology, Quality and Events (3)
description: Technology, Quality and Events |  (3)
---

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# AP Portugal's blog

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# AP | PORTUGAL commits to certified training: Localisation for Global Marketing Specialists

[Continue Reading](https://blog.apportugal.com/en/ap-portugal-commits-to-certified-training-localisation-for-global-marketing-specialists?hsLang=en-gb)

# Academy: the benefits of doing an internship at AP Portugal

[Continue Reading](https://blog.apportugal.com/en/academy-the-benefits-of-doing-an-internship-at-ap-portugal?hsLang=en-gb)

### Topics

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### Topic: Technology Quality And Events

[![](https://blog.apportugal.com/hubfs/software%20and%20website%20localization%20technology.jpg)](https://blog.apportugal.com/en/the-globalisation-journey-as-a-website-localisation-ride?hsLang=en-gb)

[Localisation](https://blog.apportugal.com/en/topic/localisation?hsLang=en-gb) [Technology, Quality and Events](https://blog.apportugal.com/en/topic/technology-quality-and-events?hsLang=en-gb)

##### [The globalisation journey as a website localisation ride](https://blog.apportugal.com/en/the-globalisation-journey-as-a-website-localisation-ride?hsLang=en-gb)

 By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on March 28, 2019

We'll start this article with a question and promise to finish the same way: are you ready for website localisation?

[Continue Reading](https://blog.apportugal.com/en/the-globalisation-journey-as-a-website-localisation-ride?hsLang=en-gb)

[![](https://blog.apportugal.com/hubfs/Artificial%20Intelligence%20in%20the%20translation%20industry.jpg)](https://blog.apportugal.com/en/artificial-intelligence-is-gaining-ground-in-the-translation-industry?hsLang=en-gb)

[GALA 2019](https://blog.apportugal.com/en/topic/gala-2019?hsLang=en-gb) [Technology, Quality and Events](https://blog.apportugal.com/en/topic/technology-quality-and-events?hsLang=en-gb)

##### [Artificial Intelligence is gaining ground in the translation industry](https://blog.apportugal.com/en/artificial-intelligence-is-gaining-ground-in-the-translation-industry?hsLang=en-gb)

 By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on March 22, 2019

Not long ago Elon Musk, Tesla's CEO, wrote in a tweet: “Yes, excessive automation at Tesla was a mistake. To be precise, my mistake. Humans are underrated”.

[Continue Reading](https://blog.apportugal.com/en/artificial-intelligence-is-gaining-ground-in-the-translation-industry?hsLang=en-gb)

[![](https://blog.apportugal.com/hubfs/Machine%20Translation.jpg)](https://blog.apportugal.com/en/the-translators-of-the-future-will-also-have-to-evolve?hsLang=en-gb)

[Translation](https://blog.apportugal.com/en/topic/translation?hsLang=en-gb) [Technology, Quality and Events](https://blog.apportugal.com/en/topic/technology-quality-and-events?hsLang=en-gb)

##### [The translators of the future will also have to evolve](https://blog.apportugal.com/en/the-translators-of-the-future-will-also-have-to-evolve?hsLang=en-gb)

 By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on March 22, 2019

Some will believe that as a profession it will become extinct, optimists argue that Machine Translation will never replace a human translator and professional.

[Continue Reading](https://blog.apportugal.com/en/the-translators-of-the-future-will-also-have-to-evolve?hsLang=en-gb)

[![](https://blog.apportugal.com/hubfs/quality%20translation%20services.jpg)](https://blog.apportugal.com/en/quality-in-translation-nobody-wants-to-be-known-as-the-option-b?hsLang=en-gb)

[Translation](https://blog.apportugal.com/en/topic/translation?hsLang=en-gb) [GALA 2019](https://blog.apportugal.com/en/topic/gala-2019?hsLang=en-gb) [Technology, Quality and Events](https://blog.apportugal.com/en/topic/technology-quality-and-events?hsLang=en-gb)

##### [Quality in translation services: nobody wants to be known as the option B](https://blog.apportugal.com/en/quality-in-translation-nobody-wants-to-be-known-as-the-option-b?hsLang=en-gb)

 By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on March 21, 2019

Continuously submitting good quality translations is the number 1 goal for all translation companies. Nobody wants to be known as the option B and everybody knows that quality and trust are...

[Continue Reading](https://blog.apportugal.com/en/quality-in-translation-nobody-wants-to-be-known-as-the-option-b?hsLang=en-gb)

[![](https://blog.apportugal.com/hubfs/traducao%20automatica%20.jpg)](https://blog.apportugal.com/en/artificial-intelligence-vs-transcription-its-not-about-machines-vs-humans?hsLang=en-gb)

[GALA 2019](https://blog.apportugal.com/en/topic/gala-2019?hsLang=en-gb) [Technology, Quality and Events](https://blog.apportugal.com/en/topic/technology-quality-and-events?hsLang=en-gb)

##### [Artificial Intelligence vs Transcription it’s not about machines vs humans](https://blog.apportugal.com/en/artificial-intelligence-vs-transcription-its-not-about-machines-vs-humans?hsLang=en-gb)

 By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on March 20, 2019

"Almost every industry you could think of is asking itself what the future will look like as artificial intelligence (AI) and its related technologies mature. Transcription services are a...

[Continue Reading](https://blog.apportugal.com/en/artificial-intelligence-vs-transcription-its-not-about-machines-vs-humans?hsLang=en-gb)

[![](https://blog.apportugal.com/hubfs/Travel%20and%20hospitality%20localization.jpg)](https://blog.apportugal.com/en/travel-tourism-a-profitable-market-for-translation-companies?hsLang=en-gb)

[Localisation](https://blog.apportugal.com/en/topic/localisation?hsLang=en-gb) [Technology, Quality and Events](https://blog.apportugal.com/en/topic/technology-quality-and-events?hsLang=en-gb)

##### [Travel & Tourism: localisation made for every target audience](https://blog.apportugal.com/en/travel-tourism-a-profitable-market-for-translation-companies?hsLang=en-gb)

 By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on March 18, 2019

Travel & Tourism has always needed language services, the growth of this market over recent years only indicated that it will keep on being a profitable market for translation companies.

[Continue Reading](https://blog.apportugal.com/en/travel-tourism-a-profitable-market-for-translation-companies?hsLang=en-gb)

[![](https://blog.apportugal.com/hubfs/Localizing%20slogans.jpg)](https://blog.apportugal.com/en/localising-slogans-its-not-a-word-for-word-translation?hsLang=en-gb)

[Localisation](https://blog.apportugal.com/en/topic/localisation?hsLang=en-gb) [Technology, Quality and Events](https://blog.apportugal.com/en/topic/technology-quality-and-events?hsLang=en-gb)

##### [Localising slogans: it’s not a word-for-word translation](https://blog.apportugal.com/en/localising-slogans-its-not-a-word-for-word-translation?hsLang=en-gb)

 By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on March 18, 2019

"Does anyone remember Pepsi’s 'Come alive with the Pepsi generation' tagline being translated into 'Pepsi brings your ancestors back from the grave' in chinese?" or " the Chevy Nova name...

[Continue Reading](https://blog.apportugal.com/en/localising-slogans-its-not-a-word-for-word-translation?hsLang=en-gb)

[![](https://blog.apportugal.com/hubfs/Have%20you%20already%20heard%20about%20Artificial%20Intelligence-2.jpg)](https://blog.apportugal.com/en/gala-2019-have-you-already-heard-about-artificial-intelligence?hsLang=en-gb)

[GALA 2019](https://blog.apportugal.com/en/topic/gala-2019?hsLang=en-gb) [Technology, Quality and Events](https://blog.apportugal.com/en/topic/technology-quality-and-events?hsLang=en-gb)

##### [GALA 2019: have you already heard about Artificial Intelligence?](https://blog.apportugal.com/en/gala-2019-have-you-already-heard-about-artificial-intelligence?hsLang=en-gb)

 By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on March 14, 2019

Have you already heard about Artificial Intelligence? The subject is on the agenda in light of the various changes in the way companies work. Translation and Localization Industry is no...

[Continue Reading](https://blog.apportugal.com/en/gala-2019-have-you-already-heard-about-artificial-intelligence?hsLang=en-gb)

[![](https://blog.apportugal.com/hubfs/GALA%202019%20Munich.jpg)](https://blog.apportugal.com/en/gala-2019-exchange-of-experiences-and-the-fostering-of-cooperation-between-translation-companies?hsLang=en-gb)

[GALA 2019](https://blog.apportugal.com/en/topic/gala-2019?hsLang=en-gb) [Technology, Quality and Events](https://blog.apportugal.com/en/topic/technology-quality-and-events?hsLang=en-gb)

##### [GALA 2019: translation companies lighting the future](https://blog.apportugal.com/en/gala-2019-exchange-of-experiences-and-the-fostering-of-cooperation-between-translation-companies?hsLang=en-gb)

 By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on March 12, 2019

"Connect, explore, grow", "Build new relationships" or "shape the future", the challenges abound at the entrance to GALA 2019, an event that will bring together the translation industry in...

[Continue Reading](https://blog.apportugal.com/en/gala-2019-exchange-of-experiences-and-the-fostering-of-cooperation-between-translation-companies?hsLang=en-gb)

[![](https://blog.apportugal.com/hubfs/Face-to%20Face%20interpreting-1.jpg)](https://blog.apportugal.com/en/is-remote-interpreting-an-option?hsLang=en-gb)

[Interpreting](https://blog.apportugal.com/en/topic/interpreting?hsLang=en-gb) [Technology, Quality and Events](https://blog.apportugal.com/en/topic/technology-quality-and-events?hsLang=en-gb)

##### [Is Remote Interpreting an option?](https://blog.apportugal.com/en/is-remote-interpreting-an-option?hsLang=en-gb)

 By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on March 12, 2019

Remote Interpreting has become an increasingly popular option within the Translation and Localization Industry, deserving the attention from Globalization & Localization Association (GALA)...

[Continue Reading](https://blog.apportugal.com/en/is-remote-interpreting-an-option?hsLang=en-gb)

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