--- title: Blog AP|PORTUGAL | Digital Marketing description: Digital Marketing | --- - [PT](https://blog.apportugal.com/pt?hsLang=en-gb) - [EN](https://blog.apportugal.com/en) - [ES](https://blog.apportugal.com/es?hsLang=en-gb) - [FR](https://blog.apportugal.com/fr?hsLang=en-gb) [![Logotipo-AP-Portugal-Fundos-Escuros](https://blog.apportugal.com/hs-fs/hubfs/Logotipo-AP-Portugal-Fundos-Escuros.png?width=200&height=160&name=Logotipo-AP-Portugal-Fundos-Escuros.png "Logotipo-AP-Portugal-Fundos-Escuros")](https://go.apportugal.com/en/) [Visit our Website](https://go.apportugal.com/en/) # AP Portugal's blog [Continue Reading](https://blog.apportugal.com/en/ap-portugals-blog?hsLang=en-gb) # AP | PORTUGAL commits to certified training: Localisation for Global Marketing Specialists [Continue Reading](https://blog.apportugal.com/en/ap-portugal-commits-to-certified-training-localisation-for-global-marketing-specialists?hsLang=en-gb) # Academy: the benefits of doing an internship at AP Portugal [Continue Reading](https://blog.apportugal.com/en/academy-the-benefits-of-doing-an-internship-at-ap-portugal?hsLang=en-gb) ### Topics - Select a Topic - [All](https://blog.apportugal.com/en) - [Content Curation](https://blog.apportugal.com/en/topic/content-curation?hsLang=en-gb) - [Technology, Quality and Events](https://blog.apportugal.com/en/topic/technology-quality-and-events?hsLang=en-gb) - [Interpreting](https://blog.apportugal.com/en/topic/interpreting?hsLang=en-gb) - [Technology, Management and Marketing](https://blog.apportugal.com/en/topic/technology-management-and-marketing?hsLang=en-gb) - [Event Organisation](https://blog.apportugal.com/en/topic/event-organisation?hsLang=en-gb) - [Translation](https://blog.apportugal.com/en/topic/translation?hsLang=en-gb) - [Digital Marketing](https://blog.apportugal.com/en/topic/digital-marketing?hsLang=en-gb) - [GALA 2019](https://blog.apportugal.com/en/topic/gala-2019?hsLang=en-gb) - [Localisation](https://blog.apportugal.com/en/topic/localisation?hsLang=en-gb) - [Multilingual SEO](https://blog.apportugal.com/en/topic/multilingual-seo?hsLang=en-gb) ### Stay up to date ### Topic: Digital Marketing [![](https://blog.apportugal.com/hubfs/escrever%20blog%20post%20marketing%20inbound.jpg)](https://blog.apportugal.com/en/how-to-write-a-blog-post-to-fit-your-inbound-marketing-strategy?hsLang=en-gb) [Inbound marketing](https://blog.apportugal.com/en/topic/inbound-marketing?hsLang=en-gb) [Digital Marketing](https://blog.apportugal.com/en/topic/digital-marketing?hsLang=en-gb) [Technology, Management and Marketing](https://blog.apportugal.com/en/topic/technology-management-and-marketing?hsLang=en-gb) ##### [How to write a blog post to fit your inbound marketing strategy?](https://blog.apportugal.com/en/how-to-write-a-blog-post-to-fit-your-inbound-marketing-strategy?hsLang=en-gb) By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on January 10, 2020 The starting point is clear: the entire digital marketing strategy is doomed to fail if doesn't consider blogging as a critical component to its success. [Continue Reading](https://blog.apportugal.com/en/how-to-write-a-blog-post-to-fit-your-inbound-marketing-strategy?hsLang=en-gb) [![](https://blog.apportugal.com/hubfs/B2B%20or%20B2C%20digital%20content%20strategy%20.jpg)](https://blog.apportugal.com/en/b2b-or-b2c-two-abbreviations-that-influence-your-digital-content-strategy?hsLang=en-gb) [Inbound marketing](https://blog.apportugal.com/en/topic/inbound-marketing?hsLang=en-gb) [Digital Marketing](https://blog.apportugal.com/en/topic/digital-marketing?hsLang=en-gb) [Technology, Managment and Marketing](https://blog.apportugal.com/en/topic/technology-managment-and-marketing?hsLang=en-gb) ##### [B2B or B2C? Two abbreviations that influence your digital content strategy](https://blog.apportugal.com/en/b2b-or-b2c-two-abbreviations-that-influence-your-digital-content-strategy?hsLang=en-gb) By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on January 6, 2020 Is the digital marketing strategy the same in any business scenario? No, and that's why it influences the content to be included in your brand or organisation's strategy. [Continue Reading](https://blog.apportugal.com/en/b2b-or-b2c-two-abbreviations-that-influence-your-digital-content-strategy?hsLang=en-gb) [![](https://blog.apportugal.com/hubfs/Inbound%20and%20digital%20marketing%20with%20content.jpg)](https://blog.apportugal.com/en/inbound-and-digital-marketing-with-content-what-you-can-gain?hsLang=en-gb) [Inbound marketing](https://blog.apportugal.com/en/topic/inbound-marketing?hsLang=en-gb) [Digital Marketing](https://blog.apportugal.com/en/topic/digital-marketing?hsLang=en-gb) [Technology, Management and Marketing](https://blog.apportugal.com/en/topic/technology-management-and-marketing?hsLang=en-gb) ##### [Inbound and digital marketing with content: what you can gain](https://blog.apportugal.com/en/inbound-and-digital-marketing-with-content-what-you-can-gain?hsLang=en-gb) By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on December 5, 2019 We can all agree: no inbound or digital marketing strategy can work without content marketing. One cannot exist without the other and alone they are doomed to fail. [Continue Reading](https://blog.apportugal.com/en/inbound-and-digital-marketing-with-content-what-you-can-gain?hsLang=en-gb) [![](https://blog.apportugal.com/hubfs/keywords%20seo%20palavra%20chave.jpg)](https://blog.apportugal.com/en/seo-keywords-for-your-company-how-to-choose-them-and-how-they-work?hsLang=en-gb) [Multilingual SEO](https://blog.apportugal.com/en/topic/multilingual-seo?hsLang=en-gb) [Translation SEO](https://blog.apportugal.com/en/topic/translation-seo?hsLang=en-gb) [Digital Marketing](https://blog.apportugal.com/en/topic/digital-marketing?hsLang=en-gb) [Content Localisation](https://blog.apportugal.com/en/topic/content-localisation?hsLang=en-gb) ##### [SEO keywords for your company: how to choose them and how they work](https://blog.apportugal.com/en/seo-keywords-for-your-company-how-to-choose-them-and-how-they-work?hsLang=en-gb) By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on November 28, 2019 Paying attention to multilingual SEO is a piece of advice you must have heard the moment you came across Search Engine Optimization. It's a great advice. [Continue Reading](https://blog.apportugal.com/en/seo-keywords-for-your-company-how-to-choose-them-and-how-they-work?hsLang=en-gb) [![](https://blog.apportugal.com/hubfs/Digital%20marketing%20google%20tips.jpg)](https://blog.apportugal.com/en/digital-marketing-so-what-does-google-predict-lets-find-out?hsLang=en-gb) [Digital Marketing](https://blog.apportugal.com/en/topic/digital-marketing?hsLang=en-gb) [Technology, Management and Marketing](https://blog.apportugal.com/en/topic/technology-management-and-marketing?hsLang=en-gb) ##### [Digital marketing: so what does Google predict? Let's find out](https://blog.apportugal.com/en/digital-marketing-so-what-does-google-predict-lets-find-out?hsLang=en-gb) By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on November 25, 2019 The doubts have been cleared. That's right, consumers - whether we talk about products or services - have become dependent on increasingly accessible technology that makes information ever... [Continue Reading](https://blog.apportugal.com/en/digital-marketing-so-what-does-google-predict-lets-find-out?hsLang=en-gb) [![](https://blog.apportugal.com/hubfs/What%20types%20of%20content%20should%20I%20create%20for%20my%20digital%20strategy.jpg)](https://blog.apportugal.com/en/what-types-of-content-should-i-create-for-my-digital-strategy?hsLang=en-gb) [Digital Marketing](https://blog.apportugal.com/en/topic/digital-marketing?hsLang=en-gb) [Technology, Management and Marketing](https://blog.apportugal.com/en/topic/technology-management-and-marketing?hsLang=en-gb) ##### [What types of content should I create for my digital strategy?](https://blog.apportugal.com/en/what-types-of-content-should-i-create-for-my-digital-strategy?hsLang=en-gb) By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on November 13, 2019 We've already defined digital marketing, listed the mistakes you should avoid and paid special attention to content marketing. We now turn to this question: what types of content should I... [Continue Reading](https://blog.apportugal.com/en/what-types-of-content-should-i-create-for-my-digital-strategy?hsLang=en-gb) [![](https://blog.apportugal.com/hubfs/digital%20marketing.jpg)](https://blog.apportugal.com/en/does-digital-marketing-work-for-all-companies-the-answer-is-yes?hsLang=en-gb) [Digital Marketing](https://blog.apportugal.com/en/topic/digital-marketing?hsLang=en-gb) [Technology, Management and Marketing](https://blog.apportugal.com/en/topic/technology-management-and-marketing?hsLang=en-gb) ##### [Does digital marketing work for all companies? The answer is yes](https://blog.apportugal.com/en/does-digital-marketing-work-for-all-companies-the-answer-is-yes?hsLang=en-gb) By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on October 29, 2019 This question is the reason for us being here today: does digital marketing work for all companies? The answer is yes, but there are differences to consider [Continue Reading](https://blog.apportugal.com/en/does-digital-marketing-work-for-all-companies-the-answer-is-yes?hsLang=en-gb) [![](https://blog.apportugal.com/hubfs/marketing%20inbound%20marketing%20dicas.jpg)](https://blog.apportugal.com/en/want-more-clicks-seven-tips-and-a-piece-of-advice-that-you-need-to-follow?hsLang=en-gb) [Inbound marketing](https://blog.apportugal.com/en/topic/inbound-marketing?hsLang=en-gb) [Digital Marketing](https://blog.apportugal.com/en/topic/digital-marketing?hsLang=en-gb) [Technology, Management and Marketing](https://blog.apportugal.com/en/topic/technology-management-and-marketing?hsLang=en-gb) ##### [Want more clicks? Seven tips and a piece of advice that you need to follow](https://blog.apportugal.com/en/want-more-clicks-seven-tips-and-a-piece-of-advice-that-you-need-to-follow?hsLang=en-gb) By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on October 11, 2019 When we begin our journey into digital marketing we only have one destination in mind; success. To achieve this happy ending there are endless theories and practices that will help your... [Continue Reading](https://blog.apportugal.com/en/want-more-clicks-seven-tips-and-a-piece-of-advice-that-you-need-to-follow?hsLang=en-gb) [![](https://blog.apportugal.com/hubfs/tacticas%20e%20exemplos%20marketing%20digital.jpg)](https://blog.apportugal.com/en/digital-marketing-six-strategies-to-learn-and-11-mistakes-to-avoid?hsLang=en-gb) [Digital Marketing](https://blog.apportugal.com/en/topic/digital-marketing?hsLang=en-gb) [Technology, Managment and Marketing](https://blog.apportugal.com/en/topic/technology-managment-and-marketing?hsLang=en-gb) ##### [Digital marketing? Six strategies to learn and 11 mistakes to avoid](https://blog.apportugal.com/en/digital-marketing-six-strategies-to-learn-and-11-mistakes-to-avoid?hsLang=en-gb) By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on September 20, 2019 Although it's true that digital marketing can be used as a means of expressing yourself online, it's also true that it is defined by the use of countless strategies and digital platforms in... [Continue Reading](https://blog.apportugal.com/en/digital-marketing-six-strategies-to-learn-and-11-mistakes-to-avoid?hsLang=en-gb) [![](https://blog.apportugal.com/hubfs/inbound%20e%20marketing%20digital%20diferencas.jpg)](https://blog.apportugal.com/en/inbound-and-digital-marketing-check-out-the-differences?hsLang=en-gb) [Multilingual SEO](https://blog.apportugal.com/en/topic/multilingual-seo?hsLang=en-gb) [Inbound marketing](https://blog.apportugal.com/en/topic/inbound-marketing?hsLang=en-gb) [Digital Marketing](https://blog.apportugal.com/en/topic/digital-marketing?hsLang=en-gb) [Technology, Managment and Marketing](https://blog.apportugal.com/en/topic/technology-managment-and-marketing?hsLang=en-gb) ##### [Inbound and digital marketing: check out the differences](https://blog.apportugal.com/en/inbound-and-digital-marketing-check-out-the-differences?hsLang=en-gb) By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) on September 3, 2019 Inbound and digital marketing, these two concepts are on everyone's lips, almost to the point of becoming commonplace. Even so, they involve two slightly different strategies which, at... [Continue Reading](https://blog.apportugal.com/en/inbound-and-digital-marketing-check-out-the-differences?hsLang=en-gb) - [PREVIOUS](https://blog.apportugal.com/en/tag/digital-marketing/page/0) - [1](https://blog.apportugal.com/en/tag/digital-marketing/page/1) - [2](https://blog.apportugal.com/en/tag/digital-marketing/page/2) - [NEXT](https://blog.apportugal.com/en/tag/digital-marketing/page/2) ### Stay up to date ![Iso 17100](https://blog.apportugal.com/hs-fs/hubfs/Iso%2017100.png?width=300&name=Iso%2017100.png "Iso 17100") We are a Portuguese tech language solutions company certified by International Quality Standards ISO 17100, ISO 18587 and ISO 23155, powered by a team of specialised localization and communication professionals. ![address.svg](https://blog.apportugal.com/hubfs/awwal/address.svg "address.svg") Avenida da República,  n.º 6 – 1.º Esq.º 1050-191, Lisboa ![phone.svg](https://blog.apportugal.com/hubfs/awwal/phone.svg "phone.svg") +351 213 303 759 ![clock-1](https://blog.apportugal.com/hs-fs/hubfs/clock-1.png?width=30&name=clock-1.png "clock-1") Mon. - Fri.: 9h-13h | 14h-18h (GMT / WET) ![address.svg](https://blog.apportugal.com/hubfs/awwal/address.svg "address.svg") Rua Fonte Santa n.º 88, 4400-157, Vila Nova de Gaia, Porto ![phone.svg](https://blog.apportugal.com/hubfs/awwal/phone.svg "phone.svg") +351 220 945 855 ![clock-1](https://blog.apportugal.com/hs-fs/hubfs/clock-1.png?width=30&name=clock-1.png "clock-1") Mon. - Fri.: 9h-13h | 14h-18h  (GMT / WET) © 2019 All rights reserved. - - - - -