We could be on Zoom telling you we “googled” Twin Peaks

AP | PORTUGAL Tech Language Solutions' content curation not only aims to disseminate knowledge, by embracing this important role, we also take the selection of the best and most valid content in multiple areas very seriously.

First up,

The social isolation period following the covid-19 pandemic has also brought back old family habits and to engage in the TV series marathon trend. There’s something for everyone. In Portugal, for example, the fourth season of Money Heist was widely commented on.

But this trend of successful series did not emerge with Netflix, HBO or Rakuten. Some 30 years ago, for example, everybody was talking about a weird and wonderful show that changed television: Twin Peaks. “For cinephiles of a certain generation, the premiere of Twin Peaks on 8 April 1990 was a seismic event in popular culture, the sort of experience where you remember exactly where you were when you saw it”. This is how the British newspaper The Guardian begins the piece we recommend today. Especially to the most nostalgic.

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Let’s work? “Countless businesses have shifted to a remote workforce as they take action to mitigate the impact of the COVID-19 pandemic. This sudden transition has business leaders learning on the fly how to empower remote teams and help maintain the productivity, security, and team building that drive success”. This is the starting point of a webinar hosted by Zoom's Global CIO Harry Moseley and CIO Advisor Gary Sorrentino on the new reality of remote work. Shobhana Ahluwalia, CIO of Uber; Bryan Ackermann, Managing Partner, Korn Ferry Advance; Upinder Phanda, CIO of Unisys; and Brian Kirkland, CTO of Choice Hotels International joined this important discussion to share their experiences. You can find some of the takeaways from that discussion here.

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Who says it's not time to do work and be innovative? Opportunities keep coming and you have to keep an eye on new trends. Remote work is clearly trending these days. So, we've added ever more used words such as Google Doc, Slack, Zoom, WorkPlace to draw attention to this HubSpot article: “How to Run a Successful Virtual Event [+ Examples]”.

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"We have heard from public health officials that this same type of aggregated, anonymised data could be helpful as they make critical decisions to combat Covid-19." The quote is from Google's senior vice-president Jennifer Fitzpatrick and chief health officer Karen DeSalvo blog post. What are these two Google executives talking about? Of a new tool which will show places where crowds had been gathering, in response to calls from public health officials to get better insights into whether social distancing measures are working to slow down the spread of Covid-19. You can read here all you need to know. 

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When planning to expand abroad, international companies and organizations often need services that go beyond translation. More precisely, they need to adopt a cultural approach that allows them to reach the intended public. These concepts are familiar to those who follow AP PORTUGAL Tech Language Solutions activity and, as such, we share with you a list of essential localization books. The choice is from Wordbee and you can find the whole selection list here.

Last but not the least

A article recommended by Mário Júnior, CEO of AP | Portugal Tech Language Solutions. A review of the covid-19 pandemic by the British newspaper The Guardian. “It started with a warning. It turned into a pandemic that has transformed life as we know it”.

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AP | PORTUGAL Tech Language Solutions is a Portuguese translation company certified by the ISO 17100 International Quality Standard. The company offers a wide range of language services, which include translation (TEP), post-editing machine translation (PEMT), transcription, desktop publishing and subtitling, voice talent, software and website localisation technology, SEO and consulting. It invests enthusiastically in the development of partnerships and cooperation anywhere in the world where your organization may need a partner for the African, Brazilian and European Portuguese language.

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