A glass of Portugal’s Vinho Verde to talk about SEO and online training

AP | Portugal Tech Language Solutions' content curation not only aims to disseminate knowledge, by embracing this important role, we also take the selection of the best and most valid content in multiple areas very seriously.

Information remains a powerful weapon, even more powerful in the circumstances around the world these days.

First up,

Now that the borders are reopening and travelling is getting back to normal, it might be a good time to think about Portugal. We share this video showing a piece of the extreme beauty of this country on the west coast of Europe, originally produced to encourage the Portuguese to travel to a destination that so many people from around the world praise.

Online training

"In addition, online training on learning networks [..] can be engines for upgrading the skills of many workers in America”. The example comes from the United States, where the pandemic seems to have awakened organizations to a reality: the need to increase their investment in enhancing the skills of their own workers.

At AP | Portugal Tech Language Solutions we believe that digital transformation is the essential turning point for the evolution of any organization thus having a bilingual website, a Facebook page and endless non-automated processes simply isn't enough.That’s why we take the decision to commit to specialised professional training, covering subjects that respond to the challenge of globalization and digital content management.

Crucial SEO? Yes

Pandemic, covid-19, remote work, training... The year 2020 changed in a few weeks and some words became so trendy that others - to which we anticipated a successful year - seem to have fallen into oblivion. We are here to remember the importance of SEO and perhaps that is why this curation started with four key words that are so crucial at present.

“You probably already know how crucial SEO is for your website's traffic. One of the most important sub tactics within an SEO strategy is link-building. Not sure what this means?” is part of a HubSpot blog text that we strongly recommend.

Not always a one-size-fits-all

SEO is not always a one-size-fits-all approach, right? Whenever your company or organisation introduces a brand, product or content in another language, you are changing your target audience and introducing yourself to potential new customers, with new behaviours, within in a different cultural context. And that must be taken into account.

This is when the first doubts about the differences between regular localization and SEO localization arise. Let's be clear: having your website translated into the languages of your target audiences is not enough.

As a marketer, your biggest goal should be to know your audience. And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website.

Last but not the least

An article recommended by Mário Júnior, CEO of AP | Portugal Tech Language Solutions. “Think You Know Portugal’s Vinho Verde? Think Again”, a text that is not just about a wine, but a nice trip through the northern region of Portugal. “Two rivers flow through the green hills and mountains of northwest Portugal: the Minho and the Lima. They flow west from Spain out to the Atlantic Ocean. On their way, cutting through the northern area of the Vinho Verde region, they create optimal vineyard conditions for quality white-wine production."

This text was not written by a native English speaker, but by a language lover. However, all our language services are always provided by native speakers.

ABOUT US

AP | PORTUGAL Tech Language Solutions is a Portuguese translation company certified by the ISO 17100 International Quality Standard. The company offers a wide range of language services, which include translation (TEP), post-editing machine translation (PEMT), transcription, desktop publishing and subtitling, voice talent, software and website localization technology, SEO and consulting. It invests enthusiastically in the development of partnerships and cooperation anywhere in the world where your organization may need a partner for the African, Brazilian and European Portuguese language.