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Inbound marketing Digital Marketing Technology, Management and Marketing

How to write a blog post to fit your inbound marketing strategy?
By AP PORTUGAL on January 10, 2020

The starting point is clear: the entire digital marketing strategy is doomed to fail if doesn't consider blogging as a critical component to its success.

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Inbound marketing Digital Marketing Technology, Managment and Marketing

B2B or B2C? Two abbreviations that influence your digital content strategy
By AP PORTUGAL on January 6, 2020

Is the digital marketing strategy the same in any business scenario? No, and that's why it influences the content to be included in your brand or organisation's strategy.

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Technology, Management and Marketing

AP | PORTUGAL commits to certified training: Localisation for Global Marketing Specialists
By AP PORTUGAL on January 1, 2020

We believe that digital transformation is the essential turning point for the evolution of any organisation thus having a bilingual website, a Facebook page and endless non-automated...

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Social responsibility, a mission of AP Portugal
By AP PORTUGAL on December 26, 2019

"Our clients at AP Portugal are extraordinary, truly extraordinary" is more than just a phrase, it's essentially an invitation from AP Portugal Tech Language Solutions to be part of a...

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Technology, Quality and Events

It's time for agile transformation: share the available budget and be effective
By AP PORTUGAL on December 18, 2019

In the current reality of the business world, there is a principle that is tied to success: being prepared to be agile. These two keywords are joined by another essential characteristic...

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Inbound marketing Digital Marketing Technology, Management and Marketing

Inbound and digital marketing with content: what you can gain
By AP PORTUGAL on December 5, 2019

We can all agree: no inbound or digital marketing strategy can work without content marketing. One cannot exist without the other and alone they are doomed to fail. 

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Multilingual SEO Translation SEO Digital Marketing Content Localisation

SEO keywords for your company: how to choose them and how they work
By AP PORTUGAL on November 28, 2019

Paying attention to multilingual SEO is a piece of advice you must have heard the moment you came across Search Engine Optimization. It's a great advice.

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Digital Marketing Technology, Management and Marketing

Digital marketing: so what does Google predict? Let's find out
By AP PORTUGAL on November 25, 2019

The doubts have been cleared. That's right, consumers - whether we talk about products or services - have become dependent on increasingly accessible technology that makes information...

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Technology, Management and Marketing Content Localisation

Gaming: it's not enough to just translate and localise
By AP PORTUGAL on November 22, 2019

"Localisation is much more than just translation" is something you have likely read in other articles on the AP Portugal blog. In fact, this is the cornerstone of any localisation...

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Digital Marketing Technology, Management and Marketing

What types of content should I create for my digital strategy?
By AP PORTUGAL on November 13, 2019

We've already defined digital marketing, listed the mistakes you should avoid and paid special attention to content marketing. We now turn to this question: what types of content should...

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