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Marketing Digital Technology, Management and Marketing

What types of content should I create for my digital strategy?
By AP PORTUGAL on November 13, 2019

We've already defined digital marketing, listed the mistakes you should avoid and paid special attention to content marketing. We now turn to this question: what types of content should...

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Event Organization Technology, Management and Marketing

11 essential principles for multilingual event planning
By AP PORTUGAL on November 8, 2019

As you know, planning events is not a simple task. On top of requiring the coordination of different activities and people, it's especially easy to feel lost or overwhelmed if you're...

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Translation Technology, Management and Marketing

How to reach 110 million customers without spending too much? Translate into Japanese
By AP PORTUGAL on October 31, 2019

There is no shortage of information to support the conclusion that the English language still assumes a dominant position today. Here's one of those figures: 55.7% of the world's...

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Digital Marketing Technology, Management and Marketing

Does digital marketing work for all companies? The answer is yes
By AP PORTUGAL on October 29, 2019

This question is the reason for us being here today: does digital marketing work for all companies? The answer is yes, but there are differences to consider

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Technology, Management and Marketing Content Localisation

Gaming: it's not enough to just translate and localise
By AP PORTUGAL on October 22, 2019

"Localisation is much more than just translation" is something you have likely read in other articles on the AP Portugal blog. In fact, this is the cornerstone of any localisation...

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Technology, Management and Marketing Content Localisation

From traditional to agile localisation: the gaming industry is a good example
By AP PORTUGAL on October 17, 2019

We are surrounded by a new reality that is constantly changing and nowadays, it is dictated by the rapid development of technology, as well as the success of video games and mobile...

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Inbound marketing Digital Marketing Technology, Management and Marketing

Want more clicks? Seven tips and a piece of advice that you need to follow
By AP PORTUGAL on October 11, 2019

When we begin our journey into digital marketing we only have one destination in mind; success. To achieve this happy ending there are endless theories and practices that will help your...

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Translation Localisation

Did you know that Portuguese is a language of the future?
By AP PORTUGAL on September 27, 2019

A study by the British Council about the UK's linguistic priorities, entitled "Languages for the Future", identified Portuguese as one of the 10 most important foreign languages for the...

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Digital Marketing Technology, Managment and Marketing

Digital marketing? Six strategies to learn and 11 mistakes to avoid
By AP PORTUGAL on September 20, 2019

Although it's true that digital marketing can be used as a means of expressing yourself online, it's also true that it is defined by the use of countless strategies and digital platforms...

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PARTNERS Technology, Quality and Events

ATC Language Industry Summit: the M&A trend and other challenges
By AP PORTUGAL on September 19, 2019

Over two days, on the banks of the River Thames in London - at the heart of Greenwich Mean Time -, the ATC (Association of Translation Companies) meets to fulfill its purpose once again,...

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