Content Curation

ChatGPT, Tik Tok, and Tupperware walk into a bar and meet Google


AP | Portugal - Tech Language Solutions' content curation not only aims to disseminate knowledge, by embracing this important role, we also take the selection of the best and most valid content in multiple areas very seriously.

AP | PORTUGAL - Tech Language Solutions is the expression of service and vision in the areas of translation, interpretation and communication technology services. We believe that information remains a powerful weapon, even more, in the circumstances around the world these days.


Translation product managers take note


Slator’s March 24, 2023 poll revealed that 69.4% of respondents said that their customers were not asking about ChatGPT, this shows that people are still processing the magnitude of the coming revolution that Bill Gates predicts.

Before you write-off Gates’ predictions as self-promotion, bear in mind that most of his outlandish predictions in his 1995 book, The Road Ahead, came true more quickly than he foresaw – translation product managers take note.


ChatGPT and Storytelling


How can brands use ChatGPT, and artificial intelligence in general, to enhance their storytelling? How can they leverage the undeniable opportunities that the technology brings — without falling victim to its drawbacks?

The answer, as might be expected, is complicated. But it is vital to understand how written language evolves in the 21st century, specifically storytelling.  These days, it is almost impossible to escape the chatter about ChatGPT.


Google: AI content is considered “spam”


According to John Mueller, Senior Webmaster Trends Analyst at Google, automatically generated content (or AI content) is considered “spam” because it violates Google’s Webmaster Guidelines.

Mueller spoke on the topic during a Google SEO Office Hours hangout, in response to a question on writing tools powered by GPT-3. 

According to Google, AI content is generated programmatically. Therefore, because there is a high possibility that AI content can be used to manipulate search rankings (i.e., SEO) rather than help users, Google may take action.



Language-led or country-focused


Nataly Kelly, an award-winning global marketing executive and cross-functional leader in B2B SaaS, bring us some answers for a question: should your digital global marketing efforts be language-led or country-focused? 

Marketing has already evolved to become increasingly complex in the past decade, with an increasing proliferation of channels, ongoing search algorithm changes, new technologies (including the current wave of new AI tools), and increased competition in many saturated channels. Add in language and country and culture, and it can make any marketer feel like their head is ready to explode.


Seven days a week, no holidays and no salary


“Fedha” is not human. Yes, the blond woman with light-coloured eyes, wearing a black jacket and a white T-shirt, looks human. She even sounds human. But this week she was introduced as the first presenter in Kuwait who works by artificial intelligence. “What kind of news do you prefer? Let’s hear your opinions,” she says in Arabic.

The 13-second video has generated a flood of reactions including, unsurprisingly, from television journalists. Self-preservation is not an instinct that Fedha would understand. She would not feel the threat posed by a presenter who could bring the news 24 hours a day, seven days a week, with no breaks, no holidays and no salary.



TikTok and Instagram killed Tupperware


Tupperware, the American plastic food container business founded by the chemist Earl Tupper 77 years ago, has predicted it will go bust unless it can raise emergency funds.

Shares in the Massachusetts firm, which became famous in the 1950s and 1960s when mostly women held “Tupperware parties” to sell its plastic containers with patented “burping” seal, crashed almost 50% this week after it told investors there was “substantial doubt about the company’s ability to continue as a going concern”.

The company, which benefited from a boom in demand during the pandemic as people stayed at home, has seen its shares drop by 95% over the past 12 months as it struggles to match more innovative storage competitors who promote their products to younger people on TikTok and Instagram.




AP | PORTUGAL Tech Language Solutions is the expression of service and vision in the areas of translation, interpretation and communication technology services.

With offices in Lisbon and Porto, it is the only Portuguese company certified by both International Quality Standards ISO 17100, ISO 18587 and ISO 23155, and also by DGERT as a training entity. Internationally renowned for its skills in the areas of translation, interpretation, transcription, localization, subtitling and proofreading, the company is also specialized in event and conference management, audiovisual equipment rental, and VRI - Video Remote Interpreting.

The company’s intervention extends to the area of creative content production in any language, allowing AP | PORTUGAL to support companies and organizations through its Copywriting platform, also focusing on text, audio or video solutions based on Artificial Intelligence.

AP PORTUGAL includes the Artiga Center - European Centre for Amplified Events -, a facility which offers all equipment necessary for any type of event, be it hybrid, face-to-face or digital, besides being equipped for face-to-face or digital Team Building activities.

You can also follow us on social media: Facebook, LinkedIn, Twitter and Instagram.

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