#DiscoverTranslation, SEO Tools and why "Keeping Up With the Kardashians" is coming to an end

AP | Portugal Tech Language Solutions' content curation not only aims to disseminate knowledge, by embracing this important role, we also take the selection of the best and most valid content in multiple areas very seriously.

Information remains a powerful weapon, even more powerful in the circumstances around the world these days.

First up, #DiscoverTranslation

We all benefit from translation, even if we sometimes take it for granted. Translation has oiled the wheels of human interaction and helped civilisations evolve for thousands of years. Even today, could you imagine a world without online services, news from other countries, or subtitles for your favourite TV series? No translation, no fun!

This is just some of many examples that show how professional translation helps us in our daily lives. With the #DiscoverTranslation campaign, the European Commission wants to promote the translation profession and highlight its vital role in our daily life.

Anyone can translate (if they have 2 languages). The reality – this is like saying: ‘Anyone with 10 fingers can play piano’. Translation requires so much more than just ‘knowing the language’ a text is written in.

That knowledge has to be extensive, both deep and wide, ideally gained over many years and often paired with specialised technical insight in the subject – the terminology and concepts – you are translating. Not to mention a sound appreciation of culture behind the languages you are translating from, and to: of the people, their habits and history.

A limited number of languages

A week after the European Commission (EC) made a downpayment for 300 million doses of a potential Covid-19 vaccine from British drug manufacturer AstraZeneca, pharmaceutical companies have requested regulators to relax the rules that require drugs sold in the EU to come with documents in the bloc’s 24 official languages.

Vaccines Europe represents AstraZeneca and other vaccine manufacturers, such as Sanofi and GlaxoSmithKline; and big pharma is “pushing EU regulators to quickly choose one language for all 27 EU states for labelling, packaging and instructions on possible Covid-19 vaccines,” the Reuters report stated.

According to the same Reuters report, such a proposal has been “underway to be flexible without compromising on safety,” and an EU official said they were considering printing information in a limited number of languages and putting other versions online.

SEO Tools for auditing & monitoring your website

There is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries. That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it.

These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. In this post, we'll walk through 15 such tools that all help you run a site analysis like a marketer ... and a Google bot.

The future of traditional working

Google has pulled out of plans to rent additional office space for up to 2,000 people in Dublin (Ireland), reflecting uncertainty over the future of traditional working environments. In a statement on Tuesday, Google confirmed that “after much deliberation, Google has decided not to proceed with leasing the Sorting Office.

The tech giant still maintains a considerable bricks-and-mortar footprint in the city - about 1.12 million sq ft (104,051 sq m) of space, or enough for some 11,000 workers.

And now for something completely different

You won't be able to keep up with the Kardashians on TV much longer. “After what will be 14 years, 20 seasons, hundreds of episodes and several spin-off shows, we've decided as a family to end this very special journey,". The statement was signed by matriarch Kris Jenner, Kourtney Kardashian, Kim Kardashian West, Khloé Kardashian, Rob Kardashian, Kendall Jenner, Kylie Jenner and Scott Disick.

On a macro level, though, the exit is not merely interesting because of what it means for E!, but rather what it says about the changing businesses of TV and celebrity that the show embodies. Audiences, especially younger viewers, are bailing on linear cable TV for streaming services, as well as other entertainment options, including Fortnite and TikTok.

And the Kardashians and Jenners are going where their audience already spends most of its time — to social media. With the rapid adoption of rapidly proliferating social apps, they don’t need a legacy TV network to reach fans (and haters).

Last but not the least

An article recommended by Mário Júnior, CEO of AP | PORTUGAL Tech Language Solutions. It's wrong to write off the Algarve. If you travel to the western extremities of the 125-mile coastline, you'll encounter a protected shoreline with wild, surf-ready beaches little touched by mass tourism.

This text was not written by a native English speaker, but by a language lover. However, all our language services are always provided by native speakers.

ABOUT US

AP | PORTUGAL Tech Language Solutions is a Portuguese translation company certified by the ISO 17100 International Quality Standard. The company offers a wide range of language services, which include translation (TEP), post-editing machine translation (PEMT), transcription, desktop publishing and subtitling, voice talent, software and website localization technology, SEO and consulting. It invests enthusiastically in the development of partnerships and cooperation anywhere in the world where your organization may need a partner for the African, Brazilian and European Portuguese language.