Even The Fresh Prince of Bel-Air mansion needs ISO, guerrilla marketing and localization

AP | Portugal Tech Language Solutions' content curation not only aims to disseminate knowledge, by embracing this important role, we also take the selection of the best and most valid content in multiple areas very seriously.

Information remains a powerful weapon, even more powerful in the circumstances around the world these days.

First up, Will Smith

Airbnb announced that the iconic mansion from The Fresh Prince of Bel-Air is now available for rent through its site — and guests will be hosted by none other than Will Smith! It's your turn to live like a prince!

Smith, who identifies himself as an "actor, producer, rapper, philanthropist, prince... and now Airbnb host" notes that the mansion's actual owners are allowing him to play host for the property for a limited time”. The Bel-Air mansion will host guests for five separate one-night stays on Oct. 2, 5, 8, 11, and 14, for just $30 a night, a nod to the show's 30th anniversary.

Inbound marketing, a collection of digital strategies

Technology is continuously pushing the marketing industry to new extremes. The old-school marketers watched it happen decades ago with the invention of the telephone, followed by the rise of television and then the complete takeover of the internet. Outbound marketing, which was once confined to billboards, TV/radio ads and direct mail, could now be placed directly into the hands of potential customers via their personal devices. Inbound marketing, introduced to the industry back in 2005 by HubSpot co-founders Brian Halligan and Dharmesh Shah, is a collection of digital strategies that focus on bringing the customer to you, instead of you going out to find them.

Guerrilla marketing. "Huh?"

The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?".

But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. But how does that translate into the work we do every day? In marketing, guerrilla techniques mostly play on the element of surprise.

ISO certification is a prerequisite

When language service providers (LSPs) court new clients, three letters can have a big impact on their success: ISO. Slator’s 2020 Pro Guide on ISO and Quality Management for Language Service Providers examines the certification patterns of 140 LSPs in Slator’s Language Service Provider Index (LSPI). Of the LSPs surveyed, nearly three-quarters have at least one ISO certification; 54% have more than one.

Clearly, for many clients, ISO certification is a prerequisite as it signals expertise. For others, it demonstrates an LSP’s commitment to quality that convinces a buyer to choose one LSP over another. In fact, certain ISO standards are designed to improve linguistic quality and enhance customer satisfaction.

Remote work is here to stay

Five in 10 remote workers say they don’t want to go back to the office after COVID-19. Perhaps you don’t want to go back either. No matter how you feel, smart leaders know it’s time to stop thinking of working from home as a short-term solution to a temporary pandemic.

Remote work is here to stay, so now is the time to get really good at it. To help, we turned to science to find answers about what makes for high performing virtual teams. Thankfully, researchers were digging deeply into this topic for decades before the coronavirus pandemic hit. The research shows that successful virtual teams have mastered three areas of focus.

Last but not the least

An article recommended by Mário Júnior, CEO of AP | PORTUGAL Tech Language Solutions: "A location for every story", produced by Porto City Hall and directed by André Tentugal, won the Terres Travel Festival 2020, during the vent held in Tarragona, Spain. The film won the Promotional productions of Film Commissions and Film Offices category. The main goal is to promote the city of Porto to producers and distributors as the ideal setting for movie productions and video recordings.

This text was not written by a native English speaker, but by a language lover. However, all our language services are always provided by native speakers.