Content Curation

Remote interpreting was a niche market, the power of the "Mozart Effect" and the growth in digital time

 

Information remains a powerful weapon, even more, in the circumstances around the world these days.

 

AP | Portugal Tech Language Solutions' content curation not only aims to disseminate knowledge, by embracing this important role, we also take the selection of the best and most valid content in multiple areas very seriously.

 

European Parliament’s remote interpreting

 

“Once Covid struck, and the need for languages in meetings struck, we had to squeeze into months something we were planning to deliver in two years’ time”, Anna Grzybowska, the EP’s Director for Conference Organization, told Slator.

The European Parliament (EP) has adopted a new platform for remote interpretation, a move necessitated and accelerated by the Covid-19 pandemic.

In pivoting to remote multilingual technology, the EP also had to take into consideration the needs of staff and freelance interpreters who continued to work in person in Brussels. Interpreters had to work separately from one another and conference equipment was limited to just one interpreter at a time, rather than being shared among two or three. 

 

 

Despite vaccine rollouts, the world over, the EP — like everyone else — is trying to plan ahead around an evolving and unpredictable situation. Grzybowska doubts the EP’s conferences and meetings will return to normal before the summer.

Until then, she said, the greatest challenge has been “Zoom fatigue,” experienced by both clients and interpreters. Beyond that frustration, however, remote multilingual technology could afford the EP new opportunities, such as bringing in speakers from overseas who would otherwise be unable to attend meetings.

“We thought it was a niche market,”  Grzybowska said. “We didn’t think it was a mainstream extension of our activity.”

 

Growth in digital time will continue

 

Amid the pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019, according to eMarketer’s latest time spent forecast from Insider Intelligence. Total digital time is now on track to surpass 8 hours by the end of 2022.

In 2020, US adults spent 7 hours, 50 minutes (7:50) per day consuming digital media*, up 15.0% from 6:49 in 2019, the biggest increase since 2012. It’s also considerably higher than our Q1 2020 projection (7:31).

Time spent with almost all digital devices experienced an uptick in 2020,” said eMarketer forecasting analyst at Insider Intelligence Zach Goldner. “Connected TVs and video game consoles are the main beneficiaries of the cord-cutting trend due to increases in the number of subscription OTT and ad-free video-on-demand users and content offerings.”

 

You need to meet them where they are already

 

"Constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn't as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?

 

Konstantin Dranch  Localization for Global Marketing Specialists  AP PORTUGAL



Music playlists for productivity

 

One of the most frequently cited studies related to music and productivity is the "Mozart Effect," which concluded that listening to Mozart for even a brief period each day can boost "abstract reasoning ability."

As it turns out, there are a ton of studies that explore the influence of specific types of music as they relate to your productivity levels.

To help you find just the right mix, HubSpot sourced and curated seven Spotify playlists designed with specific studies in mind. Whether you're into Mozart or Chance The Rapper, we're confident that there's something on this list that will do the trick.

 

 Last but not the least

 

An article recommended by Mário Júnior, CEO of AP | PORTUGAL Tech Language Solutions >> About 50 miles directly across the Irish Sea from Dublin, a journey of just three-and-a-quarter hours by ferry, Holyhead was until December the second-busiest roll-on roll-off port in the UK after Dover. About 450,000 trucks rumbled through each year on their way to Dublin, with cargoes of meat and agricultural produce, secondhand cars, and items destined for the shelves of Irish supermarkets.

But the UK’s departure from the EU has changed all that. In just seven weeks, freight volumes have plunged by 50%. The port’s owner, Stena Line, part of the shipping line owned by the Swedish Olsson family, is warning that the slump could be permanent.

 

This text was not written by a native English speaker, but by a language lover. However, all our language services are always provided by native speakers.

 

Social Responsibility at AP Portugal - Abia Digital-1

 

ABOUT US

 

AP | PORTUGAL Tech Language Solutions is a Portuguese translation company certified by the ISO 17100 International Quality Standard. The company offers a wide range of language services, which include translation (TEP), post-editing machine translation (PEMT), transcription, desktop publishing and subtitling, voice talent, software, and website localization technology, SEO, and consulting. It invests enthusiastically in the development of partnerships and cooperation anywhere in the world where your organization may need a partner for the African, Brazilian, and European Portuguese language.

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