Sign language, live streaming (again) and this question: where should Scarlett's unicorn go?

AP | Portugal Tech Language Solutions' content curation not only aims to disseminate knowledge, by embracing this important role, we also take the selection of the best and most valid content in multiple areas very seriously.

Information remains a powerful weapon, even more powerful in the circumstances around the world these days. We'll all be fine, that's for sure.

First up, 

Prof Robert Kelly opens the door, right? Well, we have more episodes of children interrupting live streaming from home. This time it all happened on BBC News. A professor of global health policy at the London School of Economics, Dr. Clare Wenham was explaining the relationship between central and local government responses to the coronavirus crisis – while her daughter, Scarlett, in her yellow-and-polka-dots Pippi Longstocking dress, was busy behind her trying to decide which shelf her picture of a unicorn should adorn.

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"It's not like we're just hearing the information and putting it out. There's a lot of thinking, a lot of intent behind the work that we do”. What are we talking about? The image appears in the press conferences of government and health authorities on the Covid-19 pandemic, where they're joined by interpreters signing what is being said for people who can't hear but understand Sign Language.

In this article, you can learn a little more about the interpreters you've seen on your screen. It gives you a behind-the-scenes look at how they do their jobs and explains why having a certified deaf interpreter is so important to the deaf community. “What we're doing is we're taking a message from one language, finding equivalency in another language and then having to produce it all in real-time," explained Patrick Harris, a certified deaf interpreter.

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Some time ago, a Facebook executive said that their platform will be all video and no text by 2021. Well, maybe. But text is still going to have an important role in your video marketing strategy, more specifically in the form of transcription, captions, and subtitles. This idea is featured in an article published on Wordbee's blog, an interesting piece that points out the importance of video marketing and highlights a very important detail. “It is important to take into account that 85% of the videos are displayed without sound. People mostly watch videos on their phones or other mobile devices, while they are waiting in line for their coffee, in the subway on their way to work, in between meetings. When they are at work or in a class, they’ll watch the videos on their computer instead”. Learn all about it here.

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By the way, HubSpot provides important facts about LinkedIn professional network videos “By LinkedIn's own estimate, 97% of B2B marketers use the platform to support their content marketing efforts. Couple that figure with the fact that roughly 88% of video marketers report that video marketing offers a positive ROI, and you'll find out that a solid LinkedIn video strategy is a sound investment”.

This article gives you “some insight about LinkedIn video specs and best practices”. So don't miss it.

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One in five videos on Facebook are now live streams. Should I go to live? “The answer will depend on your brand, goals, and resources. But for many marketers, streaming a Facebook Live is at the top of their to-do list. For starters, video consumption isn’t slowing down. On Facebook and Instagram, people look at video content 5X longer than static content”.

If it's true that "live videos are attention-grabbing", it's no less true that live videos are a unique opportunity to build trust with interactive, two-way conversations. So, take a look at “7 Creative Ideas for Your Next Facebook Live Event, from HubSpot's Social Media Campaign Manager”.

Last but not the least

An article recommended by Mário Júnior, CEO of AP | Portugal Tech Language Solutions. Well, it's not an article, but a video with a sensational performance of The Good, the Bad and the Ugly, by the Danish National Symphony Orchestra. A beautiful way to honor the Italian composer and conductor Ennio Morricone, one of the greatest names in music written for cinema. He died this Monday (July 6th). He was 91.

This text was not written by a native English speaker, but by a language lover. However, all our language services are always provided by native speakers.

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