"Take care of yourself, take care of everyone", an idea localised with SEO and delivered in 5G

The truth is that in this "information era" knowing the difference between "more knowledge" and "better knowledge" has become even more important.

First up

Take care of yourself, take care of everyone. The outbreak of Covid-19 is now a pandemic, the WHO (World Health Organisation) announced this week. This reinforces the idea that we should all do our share, following the recommendations of national health authorities.

Being informed and having all the recommended precautions is crucial.

• The World Health Organization (WHO) recommends respiratory hygiene and cough etiquette to reduce the risk and prevent transmission.
• Perform hand hygiene (e.g., hand washing with non-antimicrobial soap and water, alcohol-based hand rub, or antiseptic hand wash) after having contact with respiratory secretions and contaminated objects/materials.
• Avoid close contact with people with respiratory infection.

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The importance of good communication is essential, right? Well, as we know, in order to communicate correctly, several factors must be taken into account, be they social, cultural or even financial. What are we getting at? Content localisation. Which leads us to another interesting article - this one written by Wordbee - about what you should do when embarking on a project to localise the content of the website. Yes, translating into English is not enough.

If you haven't clicked on the link we share yet, we point out five reasons why you should do so:

• Analyze first and select the right languages for targeted website translation
• Use a web-based translation management system
• Mind your SEO
• Make use of the In-context website translation feature in WBT
• Automatic reports and tracking

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“Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn't optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant”. Did we get your attention? Good, because the topic is of vital importance to all business. SEO is not exclusive to global brands, that's a fact. As it is a fact that it is a job for experts.

Just one more scroll down

It's easy to understand AP Portugal Tech Language Solutions' passion for technology. This is illustrated every week in this newsletter that brings us closer and influences everyday life in the markets universe. Being aware of the trends is important. The latest major trend is a fact: 5G technology. How will this new revolution impact the world of business, especially marketing, is the topic of this article from HubSpot: 5 Ways 5G Will Impact Marketers.

Last but not the least,

a post recommended by Mário Júnior, CEO of AP | Portugal Tech Language Solutions and one of many statements you'll find there: “Do not judge me by my successes; judge me by how many times I fell down and got back up again." ― Nelson Mandela.

This text was not written by a native English speaker, but by a language lover. However, all our language services are always provided by native speakers.

ABOUT US

AP | PORTUGAL Tech Language Solutions is a Portuguese translation company certified by the ISO 17100 International Quality Standard. The company offers a wide range of language services, which include translation (TEP), post-editing machine translation (PEMT), transcription, desktop publishing and subtitling, voice talent, software and website localisation technology, SEO and consulting. It invests enthusiastically in the development of partnerships and cooperation anywhere in the world where your organization may need a partner for the African, Brazilian and European Portuguese language.

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