The relevance of Prof Robert Kelly in a world of live streaming, SEO tactics and e-bikes

Information remains a powerful weapon, even more powerful in the circumstances around the world these days. We'll all be fine, that's for sure.

Meanwhile, AP | Portugal Tech Language Solutions' content curation not only aims to disseminate knowledge, by embracing this important role, we also take the selection of the best and most valid content in multiple areas very seriously.

First up,

Who remembers this video that went viral in 2017? Prof Robert Kelly was being interviewed live by the BBC when his small daughter strutted into the room behind him. His toddler spotted the open door and followed his sister in with great delight. The clip ends with a frantic mother removing the kids.

Well, children interrupting Zoom meetings could be the reboot corporate culture needed. Who says that? The Guardian does, in this article about a new reality: until coronavirus, the invisible labour we all do at home was absent from our workplaces.

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Could live-streaming be the solution and the future for event management? The question is addressed in this article on the blog of Interprefy, the Swiss technology of which AP | PORTUGAL Tech Language Solutions is now an official partner. The answer may begin with this question: So, can technology help event managers to host events despite the threat of the coronavirus? Absolutely – and Remote Simultaneous Interpretation (RSI) can help.

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“Consumers and businesses are increasingly aware of the need to reduce their carbon emissions in the fight against climate change. If you’re in an event agency, this represents an opportunity to stand out from the competition and lead by example”.  You can learn about how to reduce an event’s carbon footprint with interpretation technology in this article.

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The starting point is the current situation in the United States, the focus is still on carbon footprint reduction. A New York Times article that covers electric bicycles: “That’s a remarkable shift. For many years, e-bikes carried the stigma of being vehicles for lazy pedalers and seniors. The bikes draw power from a battery and motor to make pedaling significantly easier. You can also accelerate with the press of a button, transforming cycling from a strenuous exercise into a joy ride”. You can read it here.

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“There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete”.

SEO is still relevant in 2020, perhaps even more so, that's why we recommend this article from HubSpot: 15 of the Best SEO Tools for Auditing & Monitoring Your Website in 2020.

Last but not the least

An article recommended by Mário Júnior, CEO of AP | Portugal Tech Language Solutions. Today, one of our own: “As localization and globalization become vital and undeniable tasks for any organization looking to move outside the domestic market, the Localization for Global Marketing Specialists course is an excellent opportunity for those just getting into the field or those who have been doing it for several years”.

ABOUT US

AP | PORTUGAL Tech Language Solutions is a Portuguese translation company certified by the ISO 17100 International Quality Standard. The company offers a wide range of language services, which include translation (TEP), post-editing machine translation (PEMT), transcription, desktop publishing and subtitling, voice talent, software and website localisation technology, SEO and consulting. It invests enthusiastically in the development of partnerships and cooperation anywhere in the world where your organization may need a partner for the African, Brazilian and European Portuguese language.