--- title: "Content curation: content marketing and the e-book advantage" description: AP | Portugal Tech Language Solutions’ content curation not only aims to disseminate knowledge; by embracing this important role, we also take the selection of the best and most valid content in multiple areas very seriously. image: https://blog.apportugal.com/hubfs/content%20curation.jpg --- - [PT](https://blog.apportugal.com/pt?hsLang=en-gb) - [EN](https://blog.apportugal.com/en) - [ES](https://blog.apportugal.com/es?hsLang=en-gb) - [FR](https://blog.apportugal.com/fr?hsLang=en-gb) [![Logotipo-AP-Portugal-Fundos-Escuros](https://blog.apportugal.com/hs-fs/hubfs/Logotipo-AP-Portugal-Fundos-Escuros.png?width=200&height=160&name=Logotipo-AP-Portugal-Fundos-Escuros.png "Logotipo-AP-Portugal-Fundos-Escuros")](https://go.apportugal.com/en/) [Visit our Website](https://go.apportugal.com/en/) [Technology, Management and Marketing](https://blog.apportugal.com/en/tag/technology-management-and-marketing) [Content Curation](https://blog.apportugal.com/en/tag/content-curation) # Content curation: content marketing and the e-book advantage By [AP | PORTUGAL](https://blog.apportugal.com/en/author/ap-portugal) [Back To Main Blog](https://blog.apportugal.com/en) ![](https://blog.apportugal.com/hs-fs/hubfs/logomarca_square.png?height=100&name=logomarca_square.png) ###### AP | PORTUGAL AP | Portugal Tech Language Solutions’ content curation not only aims to disseminate knowledge; by embracing this important role, we also take the selection of the best and most valid content in multiple areas very seriously. The truth is that in this "information era" knowing the difference between "more knowledge" and "better knowledge" has become even more important. The principle can be applied in the area of language and technological services, and it makes content curation a challenge which AP Portugal takes on with the same enthusiasm that we have had since our foundation, incorporating elements of the future into the present. > #### When it comes to knowledge, we must remember that we are living in an [era of content marketing](https://blog.apportugal.com/en/how-to-write-a-blog-post-to-fit-your-inbound-marketing-strategy?hsLang=en-gb) When it comes to knowledge, we must remember that we are living in an era of content marketing. Given its relevance, this topic is worthy of several blogs posts, which can be found on the AP Portugal Tech Language Solutions website, \[articles in Portuguese\], [such as the approach in a practical case](https://blog.apportugal.com/pt/marketing-de-conteudo-um-caso-prtico?hsLang=en-gb). We are well aware of the importance of this subject, and that it is a focus of those who have embraced digital marketing. We are therefore pleased to share an interesting article by HubSpot, world expert in digital marketing, which gives [some tips on how to increase the organic traffic of a website or blog](https://blog.hubspot.com/marketing/how-to-create-search-insights-report?utm_campaign=Marketing%20Blog%20-%20Daily%20Emails&utm_source=hs_email&utm_medium=email&utm_content=82141282). In this information era, meaningful knowledge faces competition from an unstoppable flood of content. How can we make a difference? According to the e-learning platform's blog, Thinkific, [an e-book can answer several questions](https://www.thinkific.com/blog/ebook-marketing-strategies/). [![The Importance of Voice Search SEO for Companies with a Digital Marketing Strategy E-book ](https://no-cache.hubspot.com/cta/default/4506885/29315c39-98a9-4726-ac87-c64d767677ee.png)](https://cta-redirect.hubspot.com/cta/redirect/4506885/29315c39-98a9-4726-ac87-c64d767677ee) **ABOUT US** [**AP | PORTUGAL Tech Language Solutions**](https://www.apportugal.com/) is a Portuguese translation company certified by the [**ISO 17100 International Quality Standard**](https://www.apportugal.com/quality/standard-iso-17100/)**.** The company offers a wide range of language services, which include translation (TEP), post-editing machine translation (PEMT), transcription, desktop publishing and subtitling, voice talent, software and website localisation technology, SEO and consulting. It invests enthusiastically in the development of [**partnerships and cooperation**](https://tech.apportugal.com/vendor-friendly-partnership-programme-for-companies-locworld-portugal?hsLang=en-gb) anywhere in the world where your organization may need a [**partner**](https://tech.apportugal.com/vendor-friendly-partnership-programme?hsLang=en-gb) for the African, Brazilian and European Portuguese language. ***You can also follow us on social media [Facebook](https://pt-pt.facebook.com/apportugal.pt/), [Twitter](https://twitter.com/APPORTUGAL) and [Instagram](https://www.instagram.com/ap.portugal/).***     [Previous Post](https://blog.apportugal.com/en/localization-for-global-marketers-course-intro?hsLang=en-gb) [Next Post](https://blog.apportugal.com/en/content-curation-a-burger-with-mold-elevator-pitches-and-a-lot-of-live-streaming-on-2020-trends?hsLang=en-gb) ### Related Articles: [![Security in online meetings and conferences: check out Zoom's latest updates](https://blog.apportugal.com/hubfs/AP%20PORTUGAL%20parceiro%20Zoom-1.jpg)](https://blog.apportugal.com/en/security-in-online-meetings-and-conferences-check-out-zooms-latest-updates?hsLang=en-gb) [Technology, Management and Marketing](https://blog.apportugal.com/en/topic/technology-management-and-marketing?hsLang=en-gb) ##### [Security in online meetings and conferences: check out Zoom's latest updates](https://blog.apportugal.com/en/security-in-online-meetings-and-conferences-check-out-zooms-latest-updates?hsLang=en-gb) We have already stated that this is not the time to worry about technology, but the time... ### Related Articles: [![A Klopp video, useful apps, ](https://blog.apportugal.com/hubfs/Content%20curation%20ap%20portugal-1.jpg)](https://blog.apportugal.com/en/a-klopp-video-useful-apps-go-local-not-global-and-portuguese-vanity?hsLang=en-gb) [Technology, Management and Marketing](https://blog.apportugal.com/en/topic/technology-management-and-marketing?hsLang=en-gb) ##### [A Klopp video, useful apps, "go local, not global" and Portuguese vanity](https://blog.apportugal.com/en/a-klopp-video-useful-apps-go-local-not-global-and-portuguese-vanity?hsLang=en-gb) The truth is that in this "information era" knowing the difference between "more... ### Related Articles: [![Books on localisation, newsjacking and buyer personas on social media? Take a peek](https://blog.apportugal.com/hubfs/content%20curation-1.jpg)](https://blog.apportugal.com/en/books-on-localisation-newsjacking-and-buyer-personas-on-social-media-take-a-peek?hsLang=en-gb) [Technology, Management and Marketing](https://blog.apportugal.com/en/topic/technology-management-and-marketing?hsLang=en-gb) ##### [Books on localisation, newsjacking and buyer personas on social media? Take a peek](https://blog.apportugal.com/en/books-on-localisation-newsjacking-and-buyer-personas-on-social-media-take-a-peek?hsLang=en-gb) The truth is that in this "information era" knowing the difference between "more... #### Comments ### Stay up to date ![Iso 17100](https://blog.apportugal.com/hs-fs/hubfs/Iso%2017100.png?width=300&name=Iso%2017100.png "Iso 17100") We are a Portuguese tech language solutions company certified by International Quality Standards ISO 17100, ISO 18587 and ISO 23155, powered by a team of specialised localization and communication professionals. ![address.svg](https://blog.apportugal.com/hubfs/awwal/address.svg "address.svg") Avenida da República,  n.º 6 – 1.º Esq.º 1050-191, Lisboa ![phone.svg](https://blog.apportugal.com/hubfs/awwal/phone.svg "phone.svg") +351 213 303 759 ![clock-1](https://blog.apportugal.com/hs-fs/hubfs/clock-1.png?width=30&name=clock-1.png "clock-1") Mon. - Fri.: 9h-13h | 14h-18h (GMT / WET) ![address.svg](https://blog.apportugal.com/hubfs/awwal/address.svg "address.svg") Rua Fonte Santa n.º 88, 4400-157, Vila Nova de Gaia, Porto ![phone.svg](https://blog.apportugal.com/hubfs/awwal/phone.svg "phone.svg") +351 220 945 855 ![clock-1](https://blog.apportugal.com/hs-fs/hubfs/clock-1.png?width=30&name=clock-1.png "clock-1") Mon. - Fri.: 9h-13h | 14h-18h  (GMT / WET) © 2019 All rights reserved. - - - - - ![](https://dc.ads.linkedin.com/collect/?pid=1129113&fmt=gif) ```json { "@context" : "https://schema.org/", "@id" : "https://blog.apportugal.com/en/content-curation-content-marketing-and-the-e-book-advantage#blogposting", "@type" : "BlogPosting", "author" : { "@id" : "https://www.linkedin.com/in/mario-junior-/", "@type" : "Person", "name" : "Mário Júnior" }, "dateModified" : "2020-03-06T12:17:33+00:00", "datePublished" : "2020-02-14T09:44:23+00:00", "description" : "AP | Portugal Tech Language Solutions’ content curation not only aims to disseminate knowledge; by embracing this important role, we also take the selection of the best and most valid content in multiple areas very seriously.", "headline" : "Content curation: content marketing and the e-book advantage", "image" : "https://cdn2.hubspot.net/hubfs/4506885/content%20curation.jpg", "keywords" : [ "" ], "mainEntityOfPage" : "https://blog.apportugal.com/en/content-curation-content-marketing-and-the-e-book-advantage", "publisher" : { "@id" : "https://go.apportugal.com/#organization", "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://4506885.fs1.hubspotusercontent-na1.net/hubfs/4506885/Logotipo-AP-Portugal-Fundos-Claros%20(2)%20(1).png" }, "name" : "AP | PORTUGAL - Your Message. 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