Content curation: content marketing and the e-book advantage

AP | Portugal Tech Language Solutions’ content curation not only aims to disseminate knowledge; by embracing this important role, we also take the selection of the best and most valid content in multiple areas very seriously.

The truth is that in this "information era" knowing the difference between "more knowledge" and "better knowledge" has become even more important.

The principle can be applied in the area of language and technological services, and it makes content curation a challenge which AP Portugal takes on with the same enthusiasm that we have had since our foundation, incorporating elements of the future into the present.

When it comes to knowledge, we must remember that we are living in an era of content marketing

When it comes to knowledge, we must remember that we are living in an era of content marketing. Given its relevance, this topic is worthy of several blogs posts, which can be found on the AP Portugal Tech Language Solutions website, [articles in Portuguese], such as the approach in a practical case.

We are well aware of the importance of this subject, and that it is a focus of those who have embraced digital marketing. We are therefore pleased to share an interesting article by HubSpot, world expert in digital marketing, which gives some tips on how to increase the organic traffic of a website or blog.

In this information era, meaningful knowledge faces competition from an unstoppable flood of content. How can we make a difference? According to the e-learning platform's blog, Thinkific, an e-book can answer several questions.

ABOUT US

AP | PORTUGAL Tech Language Solutions is a Portuguese translation company certified by the ISO 17100 International Quality Standard. The company offers a wide range of language services, which include translation (TEP), post-editing machine translation (PEMT), transcription, desktop publishing and subtitling, voice talent, software and website localisation technology, SEO and consulting. It invests enthusiastically in the development of partnerships and cooperation anywhere in the world where your organization may need a partner for the African, Brazilian and European Portuguese language.

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