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Topic: Technology Management And Marketing

Technology, Management and Marketing

Security in online meetings and conferences: check out Zoom's latest updates
By AP | PORTUGAL on April 26, 2020

We have already stated that this is not the time to worry about technology, but the time to focus on content. Zoom is, in this regard, the obvious tool. It allows you to meet virtually...

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Technology, Management and Marketing Content Curation

A Klopp video, useful apps, "go local, not global" and Portuguese vanity
By AP | PORTUGAL on March 6, 2020

The truth is that in this "information era" knowing the difference between "more knowledge" and "better knowledge" has become even more important.

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Technology, Management and Marketing Content Curation

Books on localisation, newsjacking and buyer personas on social media? Take a peek
By AP | PORTUGAL on February 27, 2020

The truth is that in this "information era" knowing the difference between "more knowledge" and "better knowledge" has become even more important.

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Technology, Management and Marketing Content Curation

Content curation: a burger with mold, elevator pitches and a lot of live streaming on 2020 trends
By AP | PORTUGAL on February 21, 2020

AP | Portugal Tech Language Solutions’ content curation not only aims to disseminate knowledge; by embracing this important role, we also take the selection of the best and most valid...

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Technology, Management and Marketing Content Curation

Content curation: content marketing and the e-book advantage
By AP | PORTUGAL on February 14, 2020

AP | Portugal Tech Language Solutions’ content curation not only aims to disseminate knowledge; by embracing this important role, we also take the selection of the best and most valid...

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Inbound marketing Digital Marketing Technology, Management and Marketing

How to write a blog post to fit your inbound marketing strategy?
By AP | PORTUGAL on January 10, 2020

The starting point is clear: the entire digital marketing strategy is doomed to fail if doesn't consider blogging as a critical component to its success.

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Technology, Management and Marketing

AP | PORTUGAL commits to certified training: Localization for Global Marketing Specialists
By AP | PORTUGAL on January 1, 2020

We believe that digital transformation is the essential turning point for the evolution of any organization thus having a bilingual website, a Facebook page and endless non-automated...

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Inbound marketing Digital Marketing Technology, Management and Marketing

Inbound and digital marketing with content: what you can gain
By AP | PORTUGAL on December 5, 2019

We can all agree: no inbound or digital marketing strategy can work without content marketing. One cannot exist without the other and alone they are doomed to fail. 

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Digital Marketing Technology, Management and Marketing

Digital marketing: so what does Google predict? Let's find out
By AP | PORTUGAL on November 25, 2019

The doubts have been cleared. That's right, consumers - whether we talk about products or services - have become dependent on increasingly accessible technology that makes information...

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Technology, Management and Marketing Content Localisation

Gaming: it's not enough to just translate and localise
By AP | PORTUGAL on November 22, 2019

"Localisation is much more than just translation" is something you have likely read in other articles on the AP Portugal blog. In fact, this is the cornerstone of any localisation...

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