"What might seem far is just a year away: In 2020, about 30% of all internet sessions will be done without the need for a keyboard or screen".
Do you remember? Correct, that's how one of the first articles published on the AP Portugal 's blog starts.
Facing the challenge of knowing if your company is ready for it, we announce that we can help you to correctly optimise your SEO. We put the SEO optimisation for the local content site among five SEO tips for your company's, and this publication is all about that.
A study published in the prestigious Forbes mentions an increasing tendency: search for the expression "near me" increased 500% in the last two years - voice search became even more popular -, therefore we can conclude that geographical SEO will help your company to become more visible.
There are more numbers confirming this tendency, pointing out the fact that 75% of smart speaker users use their devices once per week to find local companies online. Hence, we are facing a huge opportunity for small and medium-sized companies. So, it's time to invest in physical locations.
Since, as we previously mentioned, the expression "in my surroundings" increased 500% in the last two years, a number that will be even more strengthened thanks to the voice search, it's important to have in mind some decisive strategies while working and improving your geographical SEO. Therefore, your digital marketing strategy should include 5 elements.
The way local SEO functions shouldn't become a big deal, after all, it's the same as SEO, just with the additional localization "detail" that, if properly done, could attract clients. Currently, 46% of Google searches are local, an incredible number which can be divided into two other important facts: 89% of people search at least once per week and 58% on a daily basis.
The increasing importance of mobile in internet consumption and local SEO accomplished something hard to believe when searches were mainly done organically using a computer keyboard: SMEs became capable of competing with the big corporations, moving up in the search engines hierarchy.
You shouldn't let this huge opportunity for your business pass just because you overlooked a good local SEO strategy.
Don't forget, geographical SEO "democratised" the internet visibility:
This text was not written by a native English speaker, but by a language lover. However, all our language services are always provided by native speakers.
ABOUT US
AP PORTUGAL - Tech Language Solutions is a Portuguese translation company certified by the ISO 17100 International Quality Standard. The company offers a wide range of language services, which include translation (TEP), post-editing machine translation (PEMT), transcription, desktop publishing and subtitling, voice talent, software and website localisation technology, SEO and consulting. It invests enthusiastically in the development of partnerships and cooperation anywhere in the world where your organization may need a partner for the African, Brazilian and European Portuguese language.