Digital Marketing Technology, Management and Marketing

The doubts have been cleared. That's right, consumers - whether we talk about products or services - have become dependent on increasingly accessible technology that makes information ever...

Technology, Management and Marketing Content Localisation

"Localisation is much more than just translation" is something you have likely read in other articles on the AP Portugal blog. In fact, this is the cornerstone of any localisation strategy,...

Digital Marketing Technology, Management and Marketing

We've already defined digital marketing, listed the mistakes you should avoid and paid special attention to content marketing. We now turn to this question: what types of content should I...

Technology, Quality and Events Event Organization Technology, Management and Marketing

As you know, planning events is not a simple task. On top of requiring the coordination of different activities and people, it's especially easy to feel lost or overwhelmed if you're...

Translation Technology, Management and Marketing

There is no shortage of information to support the conclusion that the English language still assumes a dominant position today. Here's one of those figures: 55.7% of the world's registered...

Digital Marketing Technology, Management and Marketing

This question is the reason for us being here today: does digital marketing work for all companies? The answer is yes, but there are differences to consider

Technology, Management and Marketing Content Localisation

We are surrounded by a new reality that is constantly changing and nowadays, it is dictated by the rapid development of technology, as well as the success of video games and mobile...

Inbound marketing Digital Marketing Technology, Management and Marketing

When we begin our journey into digital marketing we only have one destination in mind; success. To achieve this happy ending there are endless theories and practices that will help your...

Translation Localisation

A study by the British Council about the UK's linguistic priorities, entitled "Languages for the Future", identified Portuguese as one of the 10 most important foreign languages for the...

Digital Marketing Technology, Managment and Marketing

Although it's true that digital marketing can be used as a means of expressing yourself online, it's also true that it is defined by the use of countless strategies and digital platforms in...