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AP | PORTUGAL

Translation GALA 2019

5 best practices to improve quality of technical documents translation
By AP | PORTUGAL on March 26, 2019

"If you’re entering new global markets or are trying to maintain market share in your existing markets, translation quality can’t suffer or you might risk losing customers". We all agree,...

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Interpreting GALA 2019

GALA 2019: two presentations regarding remote interpreting
By AP | PORTUGAL on March 25, 2019

It is a fact that Remote Interpreting is becoming a popular service, but as for translation companies, we need to remember that Face-to-Face Interpreting is still necessary and in many...

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GALA 2019 Technology, Quality and Events

Artificial Intelligence is gaining ground in the translation industry
By AP | PORTUGAL on March 22, 2019

Not long ago Elon Musk, Tesla's CEO, wrote in a tweet: “Yes, excessive automation at Tesla was a mistake. To be precise, my mistake. Humans are underrated”.

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Translation Technology, Quality and Events

The translators of the future will also have to evolve
By AP | PORTUGAL on March 22, 2019

Some will believe that as a profession it will become extinct, optimists argue that Machine Translation will never replace a human translator and professional.

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Translation GALA 2019 Technology, Quality and Events

Quality in translation services: nobody wants to be known as the option B
By AP | PORTUGAL on March 21, 2019

Continuously submitting good quality translations is the number 1 goal for all translation companies. Nobody wants to be known as the option B and everybody knows that quality and trust are...

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GALA 2019 Technology, Quality and Events

Artificial Intelligence vs Transcription it’s not about machines vs humans
By AP | PORTUGAL on March 20, 2019

"Almost every industry you could think of is asking itself what the future will look like as artificial intelligence (AI) and its related technologies mature. Transcription services are a...

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Localisation Technology, Quality and Events

Travel & Tourism: localisation made for every target audience
By AP | PORTUGAL on March 18, 2019

Travel & Tourism has always needed language services, the growth of this market over recent years only indicated that it will keep on being a profitable market for translation companies.

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Localisation Technology, Quality and Events

Localising slogans: it’s not a word-for-word translation
By AP | PORTUGAL on March 18, 2019

"Does anyone remember Pepsi’s 'Come alive with the Pepsi generation' tagline being translated into 'Pepsi brings your ancestors back from the grave' in chinese?" or " the Chevy Nova name...

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GALA 2019 Technology, Quality and Events

GALA 2019: have you already heard about Artificial Intelligence?
By AP | PORTUGAL on March 14, 2019

Have you already heard about Artificial Intelligence? The subject is on the agenda in light of the various changes in the way companies work. Translation and Localization Industry is no...

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Multilingual SEO Content Translation

Localisation and SEO: where does one end and another begin?
By AP | PORTUGAL on March 12, 2019

Localisation of Websites and International Search Engine Optimization (International SEO) are both language services practised for a website. But where does one end and another begin?

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