The truth is that in this "information era" knowing the difference between "more knowledge" and "better knowledge" has become even more important.
The principle can be applied in the area of language and technological services, and it makes content curation a challenge which AP PORTUGAL takes on with the same enthusiasm that we have had since our foundation, incorporating elements of the future into the present.
Ever heard of newsjacking? Newsjacking is when a brand or firm mentions or creates a campaign centered around a major, well-discussed news item. Recently, there have been examples of brands that have chosen to newsjack rather than create a totally original storyline for their campaigns. Why is that? The answer can be found in this article, where you’ll find five great examples. Watch these two videos as a starter.
In the Portuguese version of AP PORTUGAL’s blog this week, we addressed the need for companies and organisations to ensure the creation of buyer personas, a topic that Rebecca White explores in her interesting approach to social media. You can check it out here and understand how defining a social media target audience is similar to drafting a company's buyer personas.
To conclude, we’d like to mention an announcement that the European Commission is actively seeking 50 Irish-language translators. The news was released in mid-February and the fact that the application deadline is March 17, 2020 - St. Patrick's Day, will touch the hearts of the Irish.
AP | PORTUGAL Tech Language Solutionsis a Portuguese translation company certified by theISO 17100 International Quality Standard.The company offers a wide range of language services, which include translation (TEP), post-editing machine translation (PEMT), transcription, desktop publishing and subtitling, voice talent, software and website localisation technology, SEO and consulting. It invests enthusiastically in the development ofpartnerships and cooperationanywhere in the world where your organization may need apartnerfor the African, Brazilian and European Portuguese language.
AP | Portugal Tech Language Solutions’ content curation not only aims to disseminate...
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