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Topic: Localisation

Translation Localisation

Did you know that Portuguese is a language of the future?
By AP | PORTUGAL on September 27, 2019

A study by the British Council about the UK's linguistic priorities, entitled "Languages for the Future", identified Portuguese as one of the 10 most important foreign languages for the...

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Localisation Technology, Quality and Events

What's at stake when you don't have a localisation strategy?
By AP | PORTUGAL on July 16, 2019

We all learn from good and bad examples, that's pretty much a fact and, the same principle applies to the world of business and organisations. We are back in the localisation theme. The...

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Localisation Multilingual SEO Technology, Management and Marketing

Localisation without SEO expertise? Do not make that mistake!
By AP | PORTUGAL on July 8, 2019

Whenever your company or organisation introduces a brand, product or content in another language, you are changing your target audience and introducing yourself to potential new...

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Localisation

CPLP and the Portuguese Language Orthographic Agreement
By AP | PORTUGAL on June 19, 2019

Drafted during the 1980s, signed in December 1990, the Portuguese Language Orthographic Agreement was regarded as the first firm step to unify the Portuguese, currently spoken by over...

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Localisation Multilingual SEO Technology, Quality and Events

Multilingual SEO and website localisation: together they're stronger
By AP | PORTUGAL on April 3, 2019

Have you decided to go global with your business? Keep in mind that multilingual optimization for search engines is essential if you want your potential customers or consumers to come...

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Localisation Technology, Quality and Events

The internationalisation journey as a website localisation ride
By AP | PORTUGAL on March 28, 2019

We'll start this article with a question and promise to finish the same way: are you ready for website localisation?

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Localisation Technology, Quality and Events

Travel & Tourism: localisation made for every target audience
By AP | PORTUGAL on March 18, 2019

Travel & Tourism has always needed language services, the growth of this market over recent years only indicated that it will keep on being a profitable market for translation companies.

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Localisation Technology, Quality and Events

Localising slogans: it’s not a word-for-word translation
By AP | PORTUGAL on March 18, 2019

"Does anyone remember Pepsi’s 'Come alive with the Pepsi generation' tagline being translated into 'Pepsi brings your ancestors back from the grave' in chinese?" or " the Chevy Nova name...

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