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AP | PORTUGAL

Localisation Technology, Quality and Events

Travel & Tourism: localisation made for every target audience
By AP | PORTUGAL on March 18, 2019

Travel & Tourism has always needed language services, the growth of this market over recent years only indicated that it will keep on being a profitable market for translation companies.

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Localisation Technology, Quality and Events

Localising slogans: it’s not a word-for-word translation
By AP | PORTUGAL on March 18, 2019

"Does anyone remember Pepsi’s 'Come alive with the Pepsi generation' tagline being translated into 'Pepsi brings your ancestors back from the grave' in chinese?" or " the Chevy Nova name...

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GALA 2019 Technology, Quality and Events

GALA 2019: have you already heard about Artificial Intelligence?
By AP | PORTUGAL on March 14, 2019

Have you already heard about Artificial Intelligence? The subject is on the agenda in light of the various changes in the way companies work. Translation and Localization Industry is no...

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Multilingual SEO Content Translation

Localisation and SEO: where does one end and another begin?
By AP | PORTUGAL on March 12, 2019

Localisation of Websites and International Search Engine Optimization (International SEO) are both language services practised for a website. But where does one end and another begin?

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GALA 2019 Technology, Quality and Events

GALA 2019: translation companies lighting the future
By AP | PORTUGAL on March 12, 2019

"Connect, explore, grow", "Build new relationships" or "shape the future", the challenges abound at the entrance to GALA 2019, an event that will bring together the translation industry in...

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Interpreting Technology, Quality and Events

Is Remote Interpreting an option?
By AP | PORTUGAL on March 12, 2019

Remote Interpreting has become an increasingly popular option within the Translation and Localization Industry, deserving the attention from Globalization & Localization Association (GALA)...

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Technology, Quality and Events Quality and Management

Kaizen Methodology: 9 Principles to Improve Your Business
By AP | PORTUGAL on March 12, 2019

Activities that continuously improve all the jobs in a company and involve everyone, without exception, is how we can refer to the Kaizen methodology.

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Voice Search SEO Technology, Quality and Events

Local SEO: five strategies you shouldn't overlook
By AP | PORTUGAL on March 4, 2019

"What might seem far is just a year away: In 2020, about 30% of all internet sessions will be done without the need for a keyboard or screen". Do you remember? Correct, that's how one of...

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Translation Technology, Quality and Events

GIFs and emoji both create endless translation challenges
By AP | PORTUGAL on March 1, 2019

GIFs (Graphic Interface Format) and Emojis are increasingly used in communication and they present an enormous challenge to the translation companies.

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Inbound marketing Digital Marketing

What is, after all, the inbound marketing?
By AP | PORTUGAL on February 28, 2019

What is inbound marketing all about? The term is increasingly generalised and one of the first challenges is to define it.

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