Localisation Technology, Quality and Events

"Does anyone remember Pepsi’s 'Come alive with the Pepsi generation' tagline being translated into 'Pepsi brings your ancestors back from the grave' in chinese?" or " the Chevy Nova name...

GALA 2019 Technology, Quality and Events

Have you already heard about Artificial Intelligence? The subject is on the agenda in light of the various changes in the way companies work. Translation and Localization Industry is no...

Multilingual SEO Content Translation

Localisation of Websites and International Search Engine Optimization (International SEO) are both language services practised for a website. But where does one end and another begin?

GALA 2019 Technology, Quality and Events

"Connect, explore, grow", "Build new relationships" or "shape the future", the challenges abound at the entrance to GALA 2019, an event that will bring together the translation industry in...

Interpreting Technology, Quality and Events

Remote Interpreting has become an increasingly popular option within the Translation and Localization Industry, deserving the attention from Globalization & Localization Association (GALA)...

Technology, Quality and Events Quality and Management

Activities that continuously improve all the jobs in a company and involve everyone, without exception, is how we can refer to the Kaizen methodology.

Voice Search SEO Technology, Quality and Events

"What might seem far is just a year away: In 2020, about 30% of all internet sessions will be done without the need for a keyboard or screen". Do you remember? Correct, that's how one of...

Translation Technology, Quality and Events

GIFs (Graphic Interface Format) and Emojis are increasingly used in communication and they present an enormous challenge to the translation companies.

Inbound marketing Digital Marketing

What is inbound marketing all about? The term is increasingly generalised and one of the first challenges is to define it.

Interpreting Technology, Quality and Events

It is a fact that Remote Interpreting is becoming a popular service, but as for translation companies, we need to remember that Face-to-Face Interpreting is still necessary and in many...