Inbound marketing Digital Marketing Technology, Management and Marketing

The starting point is clear: the entire digital marketing strategy is doomed to fail if doesn't consider blogging as a critical component to its success.

Inbound marketing Digital Marketing Technology, Managment and Marketing

Is the digital marketing strategy the same in any business scenario? No, and that's why it influences the content to be included in your brand or organisation's strategy.

Technology, Management and Marketing

We believe that digital transformation is the essential turning point for the evolution of any organization thus having a bilingual website, a Facebook page and endless non-automated...

"Our clients at AP Portugal are extraordinary, truly extraordinary" is more than just a phrase, it's essentially an invitation from AP Portugal Tech Language Solutions to be part of a...

Technology, Quality and Events

In the current reality of the business world, there is a principle that is tied to success: being prepared to be agile. These two keywords are joined by another essential characteristic in...

Inbound marketing Digital Marketing Technology, Management and Marketing

We can all agree: no inbound or digital marketing strategy can work without content marketing. One cannot exist without the other and alone they are doomed to fail.

Multilingual SEO Translation SEO Digital Marketing Content Localisation

Paying attention to multilingual SEO is a piece of advice you must have heard the moment you came across Search Engine Optimization. It's a great advice.

Digital Marketing Technology, Management and Marketing

The doubts have been cleared. That's right, consumers - whether we talk about products or services - have become dependent on increasingly accessible technology that makes information ever...

Technology, Management and Marketing Content Localisation

"Localisation is much more than just translation" is something you have likely read in other articles on the AP Portugal blog. In fact, this is the cornerstone of any localisation strategy,...

Digital Marketing Technology, Management and Marketing

We've already defined digital marketing, listed the mistakes you should avoid and paid special attention to content marketing. We now turn to this question: what types of content should I...