Technology, Quality and Events

In the current reality of the business world, there is a principle that is tied to success: being prepared to be agile. These two keywords are joined by another essential characteristic in...

Inbound marketing Digital Marketing Technology, Management and Marketing

We can all agree: no inbound or digital marketing strategy can work without content marketing. One cannot exist without the other and alone they are doomed to fail.

Multilingual SEO Translation SEO Digital Marketing Content Localisation

Paying attention to multilingual SEO is a piece of advice you must have heard the moment you came across Search Engine Optimization. It's a great advice.

Digital Marketing Technology, Management and Marketing

The doubts have been cleared. That's right, consumers - whether we talk about products or services - have become dependent on increasingly accessible technology that makes information ever...

Technology, Management and Marketing Content Localisation

"Localisation is much more than just translation" is something you have likely read in other articles on the AP Portugal blog. In fact, this is the cornerstone of any localisation strategy,...

Digital Marketing Technology, Management and Marketing

We've already defined digital marketing, listed the mistakes you should avoid and paid special attention to content marketing. We now turn to this question: what types of content should I...

Technology, Quality and Events Event Organization Technology, Management and Marketing

As you know, planning events is not a simple task. On top of requiring the coordination of different activities and people, it's especially easy to feel lost or overwhelmed if you're...

Translation Technology, Management and Marketing

There is no shortage of information to support the conclusion that the English language still assumes a dominant position today. Here's one of those figures: 55.7% of the world's registered...

Digital Marketing Technology, Management and Marketing

This question is the reason for us being here today: does digital marketing work for all companies? The answer is yes, but there are differences to consider

Technology, Management and Marketing Content Localisation

We are surrounded by a new reality that is constantly changing and nowadays, it is dictated by the rapid development of technology, as well as the success of video games and mobile...